Manager, Content Creator

5 days ago

San Francisco, CA, United States Gap Inc. Full time
About the Role
We are looking for a Social Content Creator Manager to lead the charge in developing thumb-stopping, high-performing social content. This role will oversee content creation across platforms, collaborating with in-house teams, external creators, and influencers to bring our brand to life on social. The ideal candidate is equal parts strategist, producer, and creative-someone who understands what makes content viral, drives engagement, and builds brand love in a crowded digital landscape.What You'll Do
  • Own the social content strategy & execution-plan, create, and manage compelling content for TikTok, Instagram (Reels, Stories, Grid), YouTube Shorts, and emerging platforms.
  • Support & manage creators-partner with influencer team, UGC creators, and internal teams to ensure a consistent pipeline of fresh, brand-right content.
  • Stay ahead of trends-monitor social trends, memes, and cultural moments to capitalize on real-time marketing opportunities.
  • Manage social shoots & production-oversee content capture, from concepting to directing and editing, ensuring a cohesive brand aesthetic.
  • Analyze & optimize-use insights and performance data to inform content strategy, iterating quickly to improve engagement and effectiveness.
  • Work cross-functionally-collaborate with brand marketing, paid media, influencer, creative, and product teams to align content with business goals.
  • Test & innovate-push creative boundaries and experiment with new formats, storytelling techniques, and interactive content.
Who You Are
  • A social-first storyteller with 5+ years of experience in social content creation, ideally within fashion, retail, or lifestyle brands.
  • Deeply immersed in social culture-you live and breathe TikTok, Instagram, and emerging platforms.
  • A hands-on creator-you're comfortable concepting, scripting, directing, shooting, and even editing when needed.
  • A trend-spotter-you have a sixth sense for what's next and know how to make a brand part of the conversation.
  • Data-savvy-comfortable analyzing performance metrics to inform creative decisions.
  • Highly organized and adaptable-able to juggle multiple projects in a fast-paced environment.
  • Passionate about fashion, style, and cultural storytelling.


This role can be based in San Francisco or Los Angeles.

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