Field Marketing Specialist
4 days ago
Location: Atlanta, GA
Duration: 10 Months
Description
As a Field Marketing Specialist, you will assist two US Majors Field Marketing Managers with the planning, execution, tracking, and follow-up of their Field Marketing campaigns. This position will align closely with the field marketing and strategic events teams, as well as client's sales teams to plan and execute in-person and virtual lead generating campaigns.
The ideal candidate is a self-starter with a natural curiosity to learn, a desire to work collaboratively on a variety of campaigns, and the ability to manage numerous projects simultaneously in a dynamic, fast-paced environment.
Job Responsibilities Will Include:
- Research, plan and execute US Majors event campaigns, including client-led in-person and virtual events and regional hospitality events.
- Assist in managing event campaigns from start to finish, including event ideation and brand alignment, promotion strategy and target metrics, internal and external communications, branded swag fulfilment, logistics and staffing.
- Assist with the reporting and tracking of program pipeline and performance results tied to quarterly and annual targets.
- Manage SFDC campaign tracking and other processes to meet operational targets and SLAs.
- Evaluate event campaigns' impact and ROI to determine the success and forecast for potential future investment.
Our Ideal Candidate Will Have:
- 2-5 years of experience in marketing ideally within a B2B environment
- Bachelor's degree in marketing, Communications or similar field
- Passion for and ability to develop creative campaigns and approaches to solve industry sales team challenges.
- Proven success in developing and managing field marketing programs.
- Ability to manage multiple priorities with effective project management, time management, prioritization and organizational skills, with extreme attention to detail.
- Strong verbal and written communication and excellent interpersonal skills, with the ability to engage and motivate internal leaders/teams across functions.
- Ability to take initiative with an optimistic "can do" attitude and a strong sense of teamwork.
- Welcomed but not Required: Experience with marketing tools like Marketo, Client / Tableau, and WordPress, as well as proficiency using other office productivity applications and productivity tools (e.g., Microsoft Office, Google Apps, Slack)
- An interest in and creative spark as it relates to ideas for messaging, creative design, etc
- Interest in building alignment and relationships with large enterprise sales organization
- Ability to work independently and dedicate a minimum of 40 hours/week
- Ability to travel domestically up to 20%
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