Senior Digital Media Specialist
6 days ago
Why AAA Life
AAA Life is a respected and trusted American brand that has been focusing on Life Insurance and Annuity Products since 1969. At AAA Life we have over 1.8 million policies where we take pride in earning the trust of our policyholders who understand our promise to be there for them - and their families - when we're needed most. By joining the AAA Life team, you are joining a company that genuinely cares about helping each other, with a devotion to protect the lives of those around us. We embrace a diverse, equitable, inclusive culture where all associates can feel a sense of belonging and use their unique talents and perspective to influence, innovate, motivate, and thrive.
How You'll Work
- Work Solution: Hybrid
- Relocation Eligibility: Available
What You'll Do
Operating within the core values and operating principles of the organization, the Senior Digital Media Specialist will lead the strategy, execution, and optimization of AAA Life's paid media campaigns. This position requires demonstrated success in managing large-scale, performance-driven campaigns and the ability to lead cross-functional teams and vendor relationships. The ideal candidate brings deep expertise in digital advertising platforms, campaign analytics, and media strategy.
- Own strategy and execution for paid media campaigns to meet aggressive sales and conversion targets
- Provide advanced performance analysis and optimization recommendations based on KPIs and benchmarks
- Lead strategic media planning discussions and present insights to internal stakeholders and leadership
- Establish best practices for campaign setup, tracking, and reporting across all digital media channels
- Oversee monthly budgets, manage large-scale media investments, and ensure spend alignment with ROI goals
- Guide creative development by providing performance-informed briefs for copy, design, and video assets
- Manage vendor relationships, ensuring accountability, innovation, and alignment with strategic objectives
- Evaluate and recommend new advertising technologies, partners, and trends for testing and adoption
- Lead the end-to-end process for contract management, compliance, and risk mitigation with new media vendors
- Create executive-level dashboards and performance presentations for internal and external stakeholders
- Mentor junior team members and contribute to departmental process improvements and knowledge sharing
- Stay current with the latest trends in paid media, attribution modeling, privacy regulations, and martech platforms.
Basic Required Qualifications
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Proficient in Microsoft Excel and other analytics/reporting tools (e.g., Tableau, Looker, Power BI preferred)
- Bachelor's degree in marketing, communications, business, or a related field
- 5-7+ years of experience in digital marketing and paid media management, ideally in a performance-driven environment
- Demonstrated experience managing six-figure+ media budgets and cross-platform campaigns (Google Ads, Meta, Programmatic, etc.)
- Advanced proficiency with Google Analytics, Google Tag Manager, and campaign attribution tools
- Experience leading vendor relationships and negotiating media buys.
- Excellent written and verbal communication skills
- Strong organizational, problem-solving, and analytical skills
- Versatility, flexibility, and willingness to adapt to changing priorities
- Ability to exercise independent judgment and demonstrate leadership skills
- Proven ability to manage multiple projects and meet deadlines
- Strong interpersonal skills for effective collaboration and stakeholder engagement
While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.
This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
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