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Sr. Product Manager

2 weeks ago

Carlsbad, CA, United States Alphatec Spine Full time

Responsible for identification and implementation of product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including: product development, market launch and surveillance, sales training and forecasting for assigned product line, in such a way as to ensure that existing and new products meet Company goals and expectations.

Essential Duties and Responsibilities

  • Designs, develops and implements product marketing campaigns for assigned product line, including: setting objectives and short- and long-term strategies, conducting market research and competition tracking, developing product mix and action plans, ROI analysis
  • Manages all product marketing activities for assigned product line, including: new idea generation, product profiling review, product strategic development plans, project management, product training as well as market launch and surveillance
  • Pursues product line extensions and/or trimming, labeling revisions, clinical studies and any other activities to build and sustain value of the product line and maximize earnings.
  • Continually seeks new innovations for assigned product line
  • Develops high-quality sales collateral, efficient customer service processes, and optimized manufacturing operations to support assigned product line
  • Develops and monitors sales forecasts as necessary and works collaboratively with other departments to optimize product mix throughout product lifecycle both domestically and internationally
  • Monitors competitive landscape to stay abreast of market trends by regularly reviewing scientific literature, competitor’s product offerings, traveling with field sales personnel, attending surgeries, meeting with stakeholders, attending scientific meetings, etc.
  • Develops product presentations, surgical techniques, and white papers in support of sales and corporate marketing campaigns, e.g. product binders, web sites, brochures, etc.
  • Leads and/or participates on cross-functional product development teams
  • Collaborates responsively and proactively with domestic and international sales to ensure quality product support of new product launches, existing product segments, training programs, and key surgeon and account management
  • Establishes and maintains strong relationships with designing and consulting physicians as well as proctor surgeons
  • Maintains a strong market position of assigned product line through a highly visible presence and public relations at scientific conferences and meetings
  • Routinely interfaces with Company managers/directors of other product lines to fully understand the interdependent relationship between product portfolios
  • Collaborates with MarComm and other related departments to develop creative promotional, advertising and value-added services to maximize revenue for assigned product line
  • Collaborates regularly with R&D to develop/refine products, invent new solutions, and develop best in class procedure offerings
  • Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, and participates in key meetings and conferences to ensure company and products are perceived superior relative to the competition
  • Participates in strategic sales and marketing planning activities for assigned products in order to identify key targets, surgeons, and hospitals by specific product
  • Performs other duties as required

Requirements

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Must have medical industry experience.
  • Strong relationship partnering skills and the ability to effectively communicate to all levels of management including collaboration with Engineering/R&D, Regulatory, and Operations/Manufacturing counterparts on product strategic planning, design review, and marketing playbook.
  • Knowledge of computer applications (i.e.: Microsoft Word, Excel (including pivot tables), PowerPoint, Access & Project, Windows, Internet applications, etc.) required.
  • Excellent oral and written communication skills.
  • Develops and presents Business Cases as justification for new product as required.
  • Superior interpersonal skills.
  • Ability to organize and prioritize workflow and to meet established timeframes.
  • Ability to multi-task within a cross-functional team and matrix management structure
  • Strong attention to details.
  • Ability to represent the company at a variety of business functions or situations in a professional and competent manner.
  • Ability to exercise independent judgment consistent with department guidelines.
  • Ability to maintain updated knowledge of procedures, products and activities of assigned product line.
  • Ability to communicate effectively with engineers at a technical level.
  • Ability to perform multiple tasks in a fast-paced, team environment.
  • Ability to work under pressure.
  • Proven skill and experience in overall market analysis, planning, development and management.
  • Demonstrated strategic/tactical planning and implementation capabilities.
  • Technically sensitive and receptive.
  • Demonstrated capacity for planning, marketing and product development.
  • Ability to prepare sales forecasts
  • Experience with and understanding of a clinical/surgical environment and workflow.
  • Ability to travel up to 40 percent.

Supervisory Responsibilities

  • May supervise one or more positions within Product Group including Product Manager, Associate Product Manager, or Marketing Associate as necessary.

Education and Experience

Bachelor’s degree in Marketing or related field with minimum of 5 years of related experience, preferably in the orthopedic device industry, and 2-4 years of combined Marketing experience and education. (Related experience ONLY includes the following Marketing Roles - Spine and if not then may consider a combination of these: Knee/Hip/Joint, Sports Medicine, Arthroscopic, Trauma (managing instrument sets). Sales experience is a plus, but without pure Marketing experience candidates will not be considered preferred. Adept at both upstream and downstream marketing (especially in launching of new products). Life Science or medical device sales experience a preference to compliment Marketing foundation. Strong leadership skills, including prior experience leading/working on cross-functional product development teams; familiar with stage gate design control processes. Ability to and willingness to work at both the strategic and tactical level. Previous P&L and budgetary responsibility preferred or financial acumen.

For roles based in the United States that require access to hospital facilities, must be eligible for and maintain credentials at all required hospitals, including meeting any applicable physical requirements or vaccination requirements (including the COVID-19 vaccine, as applicable).

ATEC is committed to providing equal employment opportunities to its employees and applicants without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, gender expression, or any other protected status in accordance with all applicable federal, state or local laws. Further, ATEC will make reasonable accommodations that are necessary to comply with disability discrimination laws.

Salary Range

Alphatec Spine, Inc. complies with state and federal wage and hour laws and compensation depends upon candidate’s qualifications, education, skill set, years of experience, and internal equity. $130,000 to $160,000 Full-Time Annual Salary