Performance Marketing

2 weeks ago

Virginia Beach, VA, United States stihl usa Full time
About Us

As a family-owned company, it's the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovation, high-quality products, and comprehensive service.

We are seeking a Performance Marketing & SEO Specialist to join our growing team. This role is responsible for developing and executing integrated SEO and SEM strategies that drive traffic, increase brand visibility, and generate high-quality leads across digital platforms. The ideal candidate will bring a data-driven mindset, strong analytical skills, and deep expertise in both organic search optimization and paid media performance marketing.

With competitive compensation, excellent benefits, and exciting growth potential, it's a great time to join the STIHL team

Why You'll Love Working at STIHL
  • Competitive pay with multiple bonus opportunities and potential for annual merit increases
  • Excellent health benefits including Medical, Dental & Vision Insurance
  • Onsite Health & Wellness Center for employees and eligible family members
  • Company-paid Life Insurance and Short & Long-Term Disability
  • Robust retirement offerings including:
    • A fully vested Pension Plan after 5 years
    • A 401(k) with generous employer match
  • Paid time off including Vacation, Sick Time, and 11 Paid Holidays
  • A strong culture of stability, community, and innovation
Job Duties & Responsibilities
  • Plan, execute, and optimize Google Ads and other SEM campaigns across Search, Display, Shopping, and Video networks.
  • Conduct keyword research, competitive analysis, and audience targeting to uncover new growth opportunities.
  • Write and test high-performing ad copy and creative assets aligned with search intent and brand goals.
  • Manage budgets, bids, and targeting parameters to achieve strong ROI and conversion performance.
  • Perform ongoing A/B testing of ads, bidding strategies, and landing pages to enhance CTR and conversion rates.
  • Partner with content, design, and analytics teams to ensure paid search and organic strategies are aligned.
  • Analyze and report on key metrics such as CTR, CPC, CPA, and ROAS to guide data-driven optimization decisions.
  • Develop and implement SEO strategies that increase organic visibility, search rankings, and qualified traffic.
  • Conduct keyword research and on-page optimization for landing pages, product content, and blogs
  • Collaborate with content and web teams to integrate SEO best practices into site architecture, metadata, and internal linking.
  • Manage technical SEO initiatives, including site speed, crawlability, mobile usability, and schema markup.
  • Use tools such as Google Analytics, Search Console, SEMrush, and Ahrefs to track and analyze performance.
  • Stay current on search engine algorithm updates and emerging SEO trends to maintain strong rankings.
  • Prepare and present regular SEO reports highlighting traffic growth, keyword movement, and conversion impact.
  • Build, manage, and optimize paid social media campaigns (Meta, LinkedIn, YouTube, etc.) that support brand awareness and lead generation.
  • Test and refine creative, audience targeting, and messaging to drive engagement and conversions.
  • Identify and execute cross-channel opportunities to align SEM, SEO, and social strategies into a unified marketing approach.
  • Collaborate with analytics teams to measure attribution, customer journey performance, and campaign ROI.
  • Explore emerging performance media channels such as programmatic, native, and video advertising.
  • Develop and present comprehensive performance reports summarizing insights, results, and recommendations.
  • Leverage campaign data to refine strategies and continuously improve visibility, efficiency, and conversion outcomes
Specifications
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2+ years of experience managing SEO and SEM campaigns, preferably in an e-commerce or performance marketing environment.
  • Strong understanding of search engine algorithms, PPC bidding strategies, and keyword optimization.
  • Experience with Google Ads, Google Analytics 4, Search Console, Tag Manager, and SEO tools such as SEMrush, Ahrefs, or Moz.
  • Proven ability to analyze performance data, identify trends, and translate insights into actionable strategies.
  • Experience managing paid social media advertising campaigns (Meta, LinkedIn, etc.).
  • Proficiency in A/B testing, conversion rate optimization (CRO), and reporting dashboards.
  • Excellent communication, project management, and organizational skills.
  • Strong attention to detail and a proactive, analytical mindset.

  • Marketing Associate

    18 hours ago

    Virginia Beach, VA, United States Kalungi Full time

    The Role Are you ready to level up? Do you want to get fast-tracked to become a marketing leader? If you have a background in marketing and want to gain hands-on experience in creating and implementing strategic marketing initiatives for B2B SaaS ventures, you've come to the right place. This is a rare opportunity to learn and gain experience in B2B SaaS...

  • Marketing Associate

    2 weeks ago

    Virginia Beach, VA, United States Kalungi Full time

    The Role Are you ready to level up? Do you want to get fast-tracked to become a marketing leader? If you have a background in marketing and want to gain hands-on experience in creating and implementing strategic marketing initiatives for B2B SaaS ventures, you've come to the right place. This is a rare opportunity to learn and gain experience in B2B SaaS...

  • Marketing Associate

    2 weeks ago

    Virginia Beach, VA, United States Kalungi Full time

    The Role Are you ready to level up? Do you want to get fast-tracked to become a marketing leader? If you have a background in marketing and want to gain hands-on experience in creating and implementing strategic marketing initiatives for B2B SaaS ventures, you've come to the right place. This is a rare opportunity to learn and gain experience in B2B SaaS...

  • Tradeshow Marketer

    5 days ago

    Virginia Beach, VA, United States Great Day Improvements: A Family of Brands Full time

    Overview Great Day Improvements Patio Enclosures - Tradeshow Marketer (Field Marketer) Are you an enthusiastic and outgoing individual looking for an exciting opportunity in marketing? Join our team as a Field Marketer and become a vital part of our team by showcasing Patio Enclosures product lines and acting as a brand ambassador to potential clients. As...

  • Tradeshow Marketer

    1 week ago

    Virginia Beach, VA, United States Great Day Improvements: A Family of Brands Full time

    Overview Great Day Improvements Patio Enclosures - Tradeshow Marketer (Field Marketer) Are you an enthusiastic and outgoing individual looking for an exciting opportunity in marketing? Join our team as a Field Marketer and become a vital part of our team by showcasing Patio Enclosures product lines and acting as a brand ambassador to potential clients. As...

  • Digital Marketing Coordinator

    1 day ago

    Virginia Beach, VA, United States Manpower Full time

    Our client, a major international manufacturing site, is seeking a Digital Marketing Coordinator to join their team in Virginia Beach, VA. As a Digital Marketing Coordinator, you will be responsible for the day-to-date operation of the email and SMS programs, including but not limited to campaign execution, strategic list growth, performance analysis and...

  • Digital Marketing Coordinator

    2 weeks ago

    Virginia Beach, VA, United States Manpower Full time

    Our client, a major international manufacturing site, is seeking a Digital Marketing Coordinator to join their team in Virginia Beach, VA. As a Digital Marketing Coordinator, you will be responsible for the day-to-date operation of the email and SMS programs, including but not limited to campaign execution, strategic list growth, performance analysis and...

  • GDI - Field Marketer

    5 days ago

    Virginia Beach, VA, United States Great Day Improvements: A Family of Brands Full time

    OverviewGreat Day Improvements Patio Enclosures - Tradeshow Marketer (Field Marketer) Are you an enthusiastic and outgoing individual looking for an exciting opportunity in marketing? Join our team as a Field Marketer and become a vital part of our team by showcasing Patio Enclosures product lines and acting as a brand ambassador to potential clients. As a...

  • Content Marketing Specialist

    2 days ago

    Virginia Beach, VA, United States MCI Full time

    Content Marketing Specialist MCI is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of our clients. With a commitment to excellence and a focus on innovation, we have established ourselves as a trusted partner in the industry. We're seeking a creative Content Marketing...

  • Content Marketing Specialist

    1 day ago

    Virginia Beach, VA, United States MCI Full time

    Content Marketing Specialist MCI is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of our clients. With a commitment to excellence and a focus on innovation, we have established ourselves as a trusted partner in the industry. We're seeking a creative Content Marketing...