Houston - Strategic Client Events & Regional Marketing Specialist

1 week ago

Houston, TX, United States Winston & Strawn Full time
ABOUT US
For Business Professionals, Winston & Strawn presents an exciting opportunity to be a part of a leading global law firm. With our commitment to excellence, diversity, a collaborative work environment, and an emphasis on professional growth, Winston offers a platform for individuals seeking to advance their careers in a dynamic and rewarding environment. Winston is known for its collaborative and collegial culture. We believe teamwork is an essential component in providing high-quality legal services and we value the talents and skills of our entire business professional team. POSITION SUMMARY The Strategic Client Events & Regional Marketing Specialist (Houston) is a hands-on, client-facing role that integrates business development, marketing, and events strategy and execution for the firm's Houston office. Partnering with practice, industry, and office leadership, the Specialist executes high-impact initiatives that elevate market visibility, deepen client engagement, and drive revenue opportunities. The role manages a high volume of client-facing programs and events; manages and maintains Houston office collateral and other marketing content; tracks budget and ROI for assigned initiatives; and coordinates strategic follow-up to convert engagement into opportunities. The Specialist will collaborate closely with the Houston office OMP, other attorney stakeholders, and cross-functional teams, as well as serve as a key liaison to the firm's centralized Marketing Communications, IT, Finance, and Operations teams.

DUTIES AND RESPONSIBILITIES
Strategic Planning and Execution:
  • Work closely with the Houston Office Managing Partner (OMP) to develop and execute the office's strategic plan and objectives.
  • Support execution of office, practice, and industry strategic plans for the Houston market, aligning programming and marketing priorities with business goals.
  • Translate strategic objectives into actionable campaigns, events, and client touchpoints; prepare post-initiative reports that analyze outcomes, learnings, and next steps.
Client Engagement and Events Leadership - Houston Office:
  • Lead end-to-end logistics and execution for client events, seminars, receptions, hybrid programs, key client dinners, and signature Houston office events.
  • As a critical member of the firm's Strategic Client Events team, oversee site selection, vendor negotiations, food and beverage, AV, invitations, registration, responses, and day-of coordination.
  • Working with the firm's Project Management Office, build and maintain registration sites for large-scale events and develop event requirement sheets and summaries using firm systems, as needed.
  • Create post-event ROI analyses and recommend optimizations.
  • Coordinate virtual events such as webinars, CLEs, or client briefings to drive dialogue with target clients and prospects.
  • Serve as the firm's Houston point for high-visibility initiatives, including collaboration with Opportunity and Inclusion, Learning & Development, Pro Bono, and Alumni Relations on flagship programs and offsites.
Budget and ROI Management:
  • Track and reconcile Houston office sponsorship, ticketing, and event-related expenses against budget, reviewing financial reports and correcting misclassifications.
  • Prepare regular expense versus budget updates; assess ROI for large expenditures, sponsorships, and conference participation; and flag renewal and pricing considerations with data-driven recommendations.
Marketing Operations and Content:
  • Develop and maintain Houston office marketing content for the website, proposals, and marketing collateral.
  • In collaboration with Marketing Communications, promote Houston-based speaking engagements, press coverage, and conference activities across digital channels.
  • Manage Houston office ticketing requests, as well as related relationships with external vendors and organizations.
Market and Office Support:
  • Coordinate market-facing initiatives and office programs in Houston, including sponsorship activations, conference booths, and on-/off-site events.
  • Serve as a local resource for attorneys on business development best practices and event engagement.
  • Research and maintain intelligence on local venues, vendors, and hospitality partners to ensure high-quality, cost-effective execution.
Data, Systems, and Reporting:
  • Working closely with the Houston office OMP, draft agendas, as well as develop and provide regular BD updates for recurring Houston attorney and partner meetings.
  • Produce post-program and quarterly dashboards that report on activity, pipeline influence, and outcomes.
  • Identify opportunities to incorporate technology and other tools to add efficiencies in execution and delivery of work product.
Talent, Collaboration, and Service Delivery:
  • Model professional excellence and client focus in daily service delivery.
  • Collaborate effectively across teams and levels; mentor coordinators, where assigned.
  • Liaise with IT, Finance, Facilities, and other departments to ensure seamless execution of Houston initiatives.
BASIC QUALIFICATIONS
  • Bachelor's degree required.
  • 4+ years of business development, marketing, and/or events experience in a law firm or professional services environment required; hotel or conference services experience is a plus.
  • Must live within a commutable distance to the firm office with the ability to come into the office 3-4 days per week.
COMPETENCIES
  • Strong proficiency with Microsoft Office (Word, Excel, PowerPoint).
  • Familiarity with CRM systems, content/experience databases, and event platforms; experience with Cvent, Nexl, or similar tools is preferred.
  • Demonstrated ability to manage multiple projects and deadlines, with excellent attention to detail and a proactive, solutions-driven approach.
  • Significant strategic planning and event execution experience required.
  • Exceptional written and verbal communication, with strong editing and client-facing presence.
  • Project management discipline, with the ability to prioritize, pivot, and deliver under pressure.
  • Relationship builder with credibility across levels and functions.
  • Collaborative and service-oriented, including strong ability to work independently and as part of a team.
  • Analytical mindset with experience in budgeting and ROI analysis.
  • Professional presence suitable for representing the firm in Charlotte's client and industry settings.
  • Ability to work before/after normal business hours as needed; regular in-office presence required for events and team collaboration.
  • Proactive, confident attitude and approach.
BENEFITS
Winston offers comprehensive benefits that provide a full spectrum of coverage and support for our full-time employees and their families. Additional information about benefits and rewards can be found here.


We are an equal opportunity employer and welcome applicants from all backgrounds and experiences. #LI-DC2

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