Social Media Manager

ONE | A Potter's House Church is seeking a passionate, strategic, and ministry-minded Social Media Manager to bring the church's voice to life across digital platforms. In this role, you will steward the church's vision through creative and engaging digital storytelling that reflects our culture, engages our diverse community, and amplifies our online presence.

The ideal candidate is both innovative and analytical, with a deep understanding of current social trends and digital behavior. You should have a heart for the local church, a strong creative eye, and a desire to use your gifts to help share the gospel and expand God's Kingdom through digital excellence.

Key Responsibilities:

Platform Management & Strategy

• Manage all official social media platforms for ONE | A Potter's House Church (LinkedIn. Instagram, Facebook, TikTok, Twitter/X, YouTube, Threads, etc.).
• Create and execute strategic content calendars that align with sermon series, church campaigns, events, and cultural moments.
• Write, schedule, and publish content that is timely, compelling, and on-brand using social media management tools (e.g., HubSpot, Later, Sprout, Hootsuite).
• Ensure consistency in voice, tone, and branding across all platforms.

• Work closely with the Creative, Video, and Digital Marketing teams to produce original content including graphics, reels, short-form video, and behind-the-scenes media.
• Adapt messaging and visuals for platform-specific audiences while remaining rooted in ONE's core mission and voice.
• Proactively identify and capitalize on trending topics and culturally relevant moments to extend reach and engagement.

• Monitor and respond to messages, comments, tags, and mentions in a timely and spirit-led manner.
• Facilitate meaningful conversations online that reflect the values and heart of the ministry.
• Flag sensitive inquiries or comments and communicate with appropriate internal teams when needed.

• Recruit, equip, and lead a team of volunteer contributors who support content creation, engagement, and live event coverage.
• Provide clear direction and ongoing development for volunteers serving in social and digital communications.

• Track and report on key performance indicators including reach, engagement, and follower growth.
• Leverage analytics to inform content strategies, adjust tactics, and maximize audience impact.
• Work closely with the Digital Marketing Manager to evaluate the effectiveness of social campaigns and inform future initiatives.

• Stay current with platform updates, algorithms, and best practices.
• Experiment with new formats and trends to position ONE as a leader in digital ministry.
• Identify innovative ways to grow and engage our online community in meaningful, mission-aligned ways.

• Qualifications & Requirements
  • 3-4 years of professional experience in social media management, digital marketing, or content strategy (ministry or nonprofit experience a plus).
  • Proven track record of growing and managing social accounts with compelling content and community impact.
  • Highly organized with excellent time management skills and the ability to manage multiple projects simultaneously.
  • Exceptional writing, grammar, and proofreading skills with the ability to craft engaging and spiritually sensitive copy.
  • Proficient in content creation and scheduling tools (e.g., Canva, Adobe Creative Suite, CapCut, Meta Business Suite).
  • Data-minded with experience using analytics to drive strategy.
  • Passionate about the mission of ONE | A Potter's House Church and called to use creative gifts to serve the body of Christ.
  Bonus Skills (Preferred but Not Required)
  • Photography/videography
  • Video editing or motion graphics
  • Experience running paid social media advertising