Revenue Generation in Sport and Entertainment Management
1 week ago
***By submitting an application, you are expressing your interest in enrolling in this class offered by Seattle University. This is a course posting.***
Seattle University, backed by partnerships with the Seattle Seahawks, Mariners, Sounders, Reign, Storm, and Oak View Group, is offering exclusive access to its renowned Sports and Entertainment graduate program - now online and self-paced
This fall, TeamWork Online members can enroll in three (3) graduate-level courses starting September 25th, featuring topics like Sports Business Marketing, Event Operations, and Introduction to Sports and Entertainment Management. Complete 5 courses across fall, winter, and spring to earn a prestigious Certificate of Sports and Entertainment Leadership from SeattleU.
Class Starts: 3/31/26
Course Description
This course is designed to offer a comprehensive overview of the revenue generating streams for various sport organizations. Students will gain an understanding of strategies being used in arenas, stadiums, and other sport and entertainment venues to generate new revenue streams. Students will incorporate these learnings to understand the full profit and loss statement that each team uses each season to run the front office. Understanding the P & L and how teams can generate more revenue while controlling expenses will be key in this course.
Instructor bios available through Seattle University Website: Nick Forro, MBA
Course Topics
- Ticket Sales - The History of the Season Ticket and impacts on sports organizations
- Ticket Sales - Single Game/Event Revenue Streams and the Secondary Ticket Market
- Sponsorship - The Evolution of Brand Partnerships
- Sponsorship - Naming Rights
- League and Local Media Revenue
- Concerts and Other Event Revenue
- Retail Merchandise/Food and Beverage Revenue
- Financial Analysis in Sports
- Enterprise Value
Learning Outcomes
On successful completion of this course (i.e. by passing this course), you will be able to:
- Gain an understanding of the revenue streams that professional sports teams manage
- Understand the strategies and tactics behind maximizing revenue in sports
- Evaluate revenue and expenses associated with revenue generation strategies
- Conduct financial analyses and suggest courses of action
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