Supervisor, Marketing Analytics

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. We have more than 350 team members in six countries and thirteen offices — Berlin, Brussels, Chicago, D.C., London, Los Angeles, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise across strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for both American and European clients.

The Impact You Will Make

In this position as Supervisor, Marketing Analytics you will support the analytics and reporting of paid media campaigns across numerous clients on the Paid Media team. The ideal candidate is someone with a passion for finding insights from advertising data to improve client and campaign outcomes.

• Salary range: $80,000 - $90,000

• Location: Expectation to work from our NYC office 3x a week

What the Day-to-Day Looks Like

Media Analytics + Execution

• Manage data, analytics, and reporting workflows for paid media campaigns, including audience management, reporting dashboard setup, QA, and troubleshooting for our largest and most complex clients.

• Create reporting and analytics POV, infrastructure, and processes for data spanning ad delivery, site traffic, offline events, and purchase behavior

• Support Reach and Frequency reporting product through incremental changes to methodology, assumption, and data sources (primarily ADH).

• Build reporting templates and data flows to empower Buyers and Planners to produce regular internal and external reports reports

• Create and maintain both internal optimization dashboards and executive client dashboards. Work with Media Planners, Buyers, and the Data Science team to automate and streamline data-related tasks

• Set and measure agency-wide benchmarks for quality, accuracy, and performance across ad delivery and 1P / 3P data. Consistently evaluate targeting and measurement partners, and make recommendations for improvement

• Drive advanced analytics (e.g. MTA, MMM) theory and implementation across clients. Use analytics to bridge the gap in measuring paid, owned, and earned efforts (e.g. impact of an ad campaign on social conversation)

• Establish in-depth knowledge of the AdTech ecosystem and BPI’s AdTech stack while assisting in vendor managing and implementation.

• Oversee the management of the Marketing Analytics team through direct management of Marketing Analytics Managers and Analysts

`

Requirements

What You Bring

• 4-5 years relevant work experience; exposure to digital media analytics from internships, fellowships or agency-setting is ideal

• Demonstrated experience using Google Analytics, Datorama, or similar ad analytics tools to aggregate data and derive insights.

• Experience with ADH, Big Query, or other such datasets and tools.

• Strong understanding of Microsoft Excel and Google Suite products

• Strong written and verbal communication skills. You can interpret data to communicate with others who have limited experience with ad analytics

• Close attention to detail with ability to quickly troubleshoot errors with data sets, or data streams

• Ability to understand measurement frameworks and KPI setting

• Ability to work autonomously on projects with proper direction from superiors

• Ability to learn and improve technical skills related to data process automation, specifically with experience in Python or SQL

• Intellectual curiosity. You push the boundaries of what can be done to improve campaign outcomes and internal workflow processes

Benefits

BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.

We’re looking for all kinds of people.

BPI Group is an integrated public affairs agency that delivers outcomes for the top organizations and leaders around the world. With expertise in strategic communications, digital marketing, creative, research, and measurement, we offer a cohesive approach across corporate, policy, and public affairs strategy in today’s interconnected world. By combining incisive strategy and deep tactical expertise, we make change possible. Our transatlantic presence includes offices across thirteen markets in the US and Europe.

We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

BPI is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. We consider applications holistically and you may be just the right candidate for this role or another one of our openings

Let’s keep in touch. Follow us on LinkedIn (https://www.linkedin.com/company/1063038/admin/) and Twitter (https://twitter.com/bpimedia) at bpigroup.com