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Services Digital Product Content Specialist
2 weeks ago
Services Digital Product Content Specialist
As a subject matter expert in digital marketing techniques with experience in the analytical chemistry or life sciences industry, you will:
- Own the web presence strategy on Agilent.com for the Services Division. Set strategy for the overall web page content working internally with product marketing managers, global marketing, and marcom functions. Define & lead the strategy for Services product information management (PIM) content, acts as advisor for ongoing content management.
- Liaison to the Digital Enablement & Digital Channel teams to ensure strategic alignment and drive growth for the e-commerce channel.
- Manage Services search-engine optimization (SEO) activities, including analysis and implementation, working with product managers and with the relevant stakeholders in the digital team. When appropriate work with the global marketing program management (GMPM) to align efforts in search-engine marketing (SEM) with SEO strategy to optimize online business growth.
- Participate in global digital program activities as the Services representative where or when necessary.
- Support GMPM, business marketing managers, and product management in creating relevant digital materials to drive successful new product launches and introductions with digital assets such as videos, landing pages, sales information, events, and related internal or external product communications.
- Coordinate integration of relevant campaign-related digital content on A.com and other relevant digital channels with Services pages on A.com by working with global MPMs and other stakeholders as appropriate.
- Represent Services as the primary point of contact with Agilent's broader digital team, e.g. on team projects related to next generation technologies.
- Strategic mindset: Reduces broad concepts and strategies into digital marketing projects. Leads the design/delivery of marketing programs/projects. Solves complex, high impact, program/process problems.
- Technology: In depth knowledge of current best practices for digital marketing including familiarity with software platforms such as Google Analytics and BrightEdge. Recommends and directs appropriate usage of digital tools while understanding marketing programs and how to leverage appropriate technologies to support/enhance results.
- Promotion: Defines digital program strategy & goals in partnership with GMPM. Provides content where possible in consultation with Product Managers including keywords for SEO and Google Adwords. Optimizes product positioning in buying journey.
- eCommerce: Understands best practices for online transactions to recommend, select and purchase. Works with Digital teams and MPMs to optimize content for the customer buying journey, including regional variations.
- Bachelor's degree or equivalent
- 4+ years of experience in the services business across any industry
- Experience at an analytical instrument, life sciences, or technology company
- Experience with web page creation, SEO marketing automation and other digital marketing strategies
- In depth knowledge of current best practices for digital marketing including familiarity with software platforms such as Google Analytics and BrightEdge. Understands appropriate usage of digital tools while understanding marketing programs, mapping the customer buying journey and how to leverage appropriate technologies to support/enhance results
- Prior experience in handling marketing and product content on websites within content management systems
Additional Details
This job has a full time weekly schedule. It includes the option to work remotely. Applications for this job will be accepted until at least December 25, 2025 or until the job is no longer posted.
The full-time equivalent pay range for this position is $93,760.00 - $175,800.00/yr plus eligibility for bonus, stock and benefits. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: https://careers.agilent.com/locations
Agilent Technologies, Inc. is an Equal Employment Opportunity and merit-based employer that values individuals of all backgrounds at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases. Agilent Technologies, Inc., is committed to creating and maintaining an inclusive in the workplace where everyone is welcome, and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please email job_posting@agilent.com or contact +1-262-754-5030. For more information about equal employment opportunity protections, please visit www.agilent.com/en/accessibility.
Travel Required:
Occasional
Shift:
Day
Duration:
No End Date
Job Function:
Marketing
