Marketing Specialist

4 days ago

Kalamazoo, MI, United States Rose Street Advisors Full time

Position Title: Marketing Specialist

Organization: Rose Street Advisors

Location: Kalamazoo and Grand Rapids, MI

Position Type: Full-Time Hourly Non-Exempt

Position Summary:

Rose Street Advisors provides our clients with strategies they need to be successful in Employee Benefits, Human Resource Consulting, Wealth Management, Life Insurance, and Retirement. We differentiate ourselves from others by living out our core values of being client focused, driven by relationship, excellence in all we do, acting with integrity always, connections with the community and by making our workplace fun

We're looking for a creative, organized, and tech-savvy Marketing Specialist to join our team. This role is ideal for someone who thrives in a fast-paced environment and enjoys wearing multiple hats-from managing social media channels and crafting engaging email campaigns to updating website content and writing compelling blog posts. The ideal candidate has a keen eye for design, a strong understanding of digital marketing strategies, and a passion for storytelling.

Key Responsibilities:

Social Media Coordination

  • Develop, schedule, and publish engaging content across all social media platforms (Facebook & LinkedIn).
  • Manage day-to-day community engagement, responding to comments and messages in brand voice.
  • Track performance metrics and generate monthly social media analytics reports.
  • Stay current with social media trends, tools, and platform updates.

Email Marketing

  • Plan, write, and design email campaigns and newsletters that drive engagement and conversions.
  • Manage contact lists and segmentation within email marketing platforms (Constant Contact).
  • Monitor campaign performance and optimize based on analytics (open rates, CTRs, conversions).

Website & Blog Management

  • Update and maintain website content using a CMS (e.g., WordPress, Elementor).
  • Collaborate with designers and developers to enhance website layout and user experience.
  • Write and publish SEO-optimized blog posts and landing pages to support campaigns and boost search visibility.
  • Monitor web analytics (Google Analytics, Search Console) and recommend improvements.

Content Creation & Collaboration

  • Assist with creating marketing collateral (graphics, videos, promotional materials) in collaboration with the service department team.
  • Ensure all content aligns with brand guidelines and marketing objectives.
  • Support campaign planning, product launches, and cross-channel promotions.

Requirements:

  • A Bachelor's degree in Marketing, Communications, Digital Media, or related field.
  • 1–3 years of experience in marketing, social media management, or digital communications.
  • Strong writing and editing skills with attention to detail.
  • Proficiency in tools such as Canva and Constant Contact.
  • Experience with email marketing platforms and basic HTML a plus.
  • Knowledge of SEO best practices and web analytics tools.
  • Excellent organizational skills and ability to manage multiple projects simultaneously.

Position Location:

  • This position can be located onsite at either our Kalamazoo or Grand Rapids office, with travel between the two offices as needed.

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