Director, Marketing

Brooklyn Sports & Entertainment creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality, The Brooklyn Way. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty and Barclays Center, Brooklyn Sports & Entertainment operates at the intersection of live entertainment, premium hospitality, and community engagement.

As it expands its existing portfolio, Brooklyn Sports & Entertainment now includes a media portfolio including Type.Set.Brooklyn and BK Mag, as well as Brooklyn Wine Club, and a hospitality business developing several location-based entertainment properties.

Whether on the court, on stage, or in the workplace, Brooklyn Sports & Entertainment is driven by a pursuit of excellence-constantly evolving, innovating, and pushing boundaries to elevate its business and expand its fan base. The company is deeply committed to fostering a culture of belonging and inclusion, both internally and across its communities, ensuring that every interaction reflects its values of growth mindset, integrity, accountability and care.

We are guided by our core values:

• Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.
• Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.
• Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do.
• Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team.

SUMMARY

Brooklyn Basketball brings the Brooklyn Nets and New York Liberty together to establish a community-first basketball experience. Our goal is to grow the game of basketball through professionally led clinics and camps, community-focused events, instructional videos, unique basketball content and skills & additional programming. The Director, Marketing - Brooklyn Basketball, will work to drive awareness, enrollment, and educate the marketplace on our programs for boys' and girls' basketball players ages 6-17. The role will be deeply embedded with the Brooklyn Basketball team, working to support its evolution into a world-class youth sports brand, by conceiving marketing strategy, overseeing consumer activations, crafting go-to-market campaigns and cultivating grassroots relationships.

The Director will develop marketing campaigns for and support the consumer experience within a new, state-of-the-art basketball facility, the Brooklyn Basketball Training Center, located across the street from Barclays Center. The individual will serve as an internal champion within Marketing, educating the broader team on business goals, strategies & tactics, while project leading key initiatives. This role will require close collaboration with the Brooklyn Basketball, Community Relations, Social Impact, Consumer Technology, Data, Insights & Analytics, and Partnerships departments.

WHAT YOU WILL DO

• Brand Strategy: Craft brand strategy/positioning that lays the foundation to support business goals, grow brand affinity in the marketplace and educate around the value proposition
• Go-to-market Campaigns: Conceive and execute holistic marketing plans across channels inclusive of digital, social media, paid media, in-venue and experiential touchpoints
• Business Planning & Product Development: Provide thought partnership for Brooklyn Basketball leadership to guide product strategy and optimize programming for target audiences
• Customer Acquisition & Journeys: Work closely with the Data, Analytics & Insights and Lifecycle Marketing teams to nurture and scale the database, with the goal of developing long-term customer relationships
• Community Engagement & Grassroots Marketing: Build connections with the local community and leverage grassroots marketing tactics to drive awareness, word-of-mouth and participation
• Activations & Experiential Marketing: Develop unique touchpoints for Brooklyn Basketball to come to life at games & events, increasing visibility and affinity with target audiences
• Digital, Content & Creators: Collaborate with the Consumer Tech & Content teams to leverage digital platforms, social media and talent relationships to drive engagement and amplify reach
• Nets & Liberty Integration: Partner closely with leadership for the Nets and Liberty to create opportunities to build credibility, effectively cross-market and elevate consumer touchpoints
• Ticketing & Partnerships Collaboration: Collaborate with Ticketing & Partnerships to create commercial opportunities such as Group Sales packages, ticket bundles and partner platforms
• Marketing Intelligence: Establish goals/KPIs, set up reporting infrastructure, measure performance, provide analysis to key stakeholders and leverage data to inform decisions
• Fiscal Planning & Budget Management: Oversee the marketing budget, ensure efficient allocation of resources, while creating a year-round approach and calendar to maximize ROI
• Stakeholder Management: Oversee relationships with Brooklyn Sports & Entertainment stakeholders and external collaborators including vendors, community partners and youth organizations

WHAT YOU WILL BRING

• 8+ years of experience in Marketing with brands and/or agencies
• Strong background in marketing strategy, digital marketing, and/or grassroots marketing
• A history of crafting successful marketing campaigns that deliver against business goals
• An understanding of customer acquisition, conversion and retention marketing principles
• An entrepreneurial spirit and track record having scaled brands
• Experience working in youth sports and/or with youth focused products is a major plus
• A network of relationships that will unlock opportunities for the Brooklyn Basketball business
• A passion for growing the game of basketball and making a community impact

WHO YOU ARE

• A results-driven marketer with strong executive presence
• Team-first attitude, with the ability to nurture productive, trust-based relationships at all levels of the organization
• Proficient communicator, capable of effectively leading projects, meetings and presentations
• Intellectually curious storyteller and creative problem solver
• Analytically minded thinker, capable of utilizing data to inform business decisions
• Capable of excelling in a fast-paced environment, delivering projects on brief and within timeline
• Stay on the pulse of youth and sports culture, surfacing ideas for consideration

COMPENSATION

$120,000 - $150,000

Full-time employees are eligible for a robust slate of total rewards, including:

• Bonus eligibility
• Medical, dental, and vision coverage; HSA and FSA eligibility
• 401k Employer Match at 4%
• Competitive PTO policy & Company Holidays
• Parental leave policy eligible after 6 months of service
• Access to events at Barclays Center, subject to ticket availability
• Free lunch onsite Monday - Thursday; onsite barista bar
• And more

WORK ENVIRONMENT

Works primarily in an office environment. You will be expected to attend games and other events on evenings, weekends and holidays.

We are an Equal Employment Opportunity ("EEO") Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.

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