Marketing Project Coordinator

Marketing & Project Coordinator - Hyattsville, MD

Compensation: $63,0000 - $75,000 per year DOE

** Overview: Nexus HR is looking for a creative, organized, and results-driven Marketing & Project Coordinator to support a leading eye care practice in elevating its brand presence, patient outreach, and digital engagement efforts. This role is ideal for someone who can blend strategy with hands-on execution—planning, creating, and managing marketing initiatives that improve visibility, strengthen patient trust, and enhance overall communication across platforms.**

About the Job

This position is on behalf of one of our clients, a reputable eye care practice committed to delivering exceptional patient experiences. The role is based onsite in Hyattsville, MD.

As the Marketing & Project Coordinator, you will play a key role in developing compelling visual and written content, coordinating marketing campaigns, and ensuring consistent brand messaging across all channels. You will collaborate closely with clinical leaders, administrative staff, and external partners to support both marketing and operational priorities. The ideal candidate brings strong design sensibility, storytelling ability, and data-driven decision-making skills.

Duties and Responsibilities:

Marketing Strategy & Execution

• Develop and manage integrated marketing strategies to promote our ophthalmology services, providers, and optical offerings.

• Plan and execute digital and traditional campaigns that drive patient acquisition and retention.

• Coordinate internal and external communications, ensuring timely updates on new services, physicians, and initiatives.

• Oversee the marketing calendar, campaign timelines, and deliverables across multiple departments.

• Support community outreach, referral programs, and educational events that enhance the practice’s visibility.

Content Creation & Brand Management

• Design and produce visual content—graphics, videos, and brochures—for digital and print platforms using Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), or similar tools.

• Manage the center’s social media presence, including planning, posting, and engaging with followers on platforms like Instagram, Facebook, and LinkedIn.

• Create compelling storytelling that communicates patient success, physician expertise, and practice highlights in an authentic and visually appealing way.

• Maintain brand consistency across all materials, campaigns, and digital channels.

Digital Marketing & Analytics

• Oversee website updates, SEO optimization, and paid digital advertising (Google Ads, Meta Ads).

• Plan and execute email and newsletter campaigns that engage patients and referral partners.

• Track performance metrics using tools such as Google Analytics and Meta Business Suite, preparing monthly performance reports and insights.

• Identify growth opportunities through data and trend analysis to refine future campaigns.

Collaboration & Coordination

• Serve as liaison between leadership, creative vendors, and cross-functional teams to ensure projects are delivered on time and aligned with goals.

• Draft proposals, recap notes, and follow-up communications to maintain alignment across initiatives.

• Manage vendor relationships for printing, advertising, and media partnerships.

Qualifications :

• 5–8 years of experience in healthcare marketing; ophthalmology or medical practice experience preferred.

• Bachelor’s degree in Marketing, Communications, Design, or a related field.

• Proficiency in Canva, Adobe Creative Suite, and video editing tools (e.g., CapCut, Premiere Pro).

• Strong understanding of digital marketing, SEO, social media trends, and analytics.

• Excellent communication and project management skills with high attention to detail.

• Visually creative with a strong sense of design, layout, and brand storytelling.

• Ability to work independently and manage multiple priorities in a fast-paced, evolving environment

• Knowledge of healthcare marketing, with preference for ophthalmology or medical practice settings.

Benefits:

• 401(k)

• 401(k) matching

• Health insurance

• Paid time off

• Vision insurance