Director of Marketing

As the Director of Marketing, you will spearhead the strategy and execution of marketing initiatives that fuel brand growth, deepen customer connection, and deliver business results in a direct-to-consumer environment. You'll lead and develop the full suite of marketing functions-including brand, digital, content, performance marketing, and consumer insights-by guiding a high-performing team of 4-5 direct reports. Your role is to align every campaign and program with broader company objectives and long-term vision, while nurturing collaboration and professional growth throughout the department.

The ideal candidate is a strategic thinker and results-driven leader with a deep understanding of consumer behavior, data-driven decision making, and cross-functional collaboration.

This role requires strong business acumen, strong executive presence, creative leadership and operational discipline to drive consistent execution and long-term brand equity.

Essential Functions/Responsibilities:

1. Brand Strategy & Management

• Develop and oversee the brand strategy, ensuring consistent and differentiated positioning across all channels
• Lead brand architecture, messaging, and go-to-market planning for existing and new product lines
• Identify growth opportunities based on consumer insights, category trends, and competitive analysis
• Oversee brand guidelines and ensure alignment across all customer-facing content and communication

2. Direct-to-Consumer Growth & Performance Marketing

• Lead the strategy and execution of customer acquisition and retention across digital channels including paid media, search, email/SMS, and website optimization
• Partner with internal and external teams to execute high-performing, full-funnel marketing campaigns
• Oversee budget allocation, KPI setting, and reporting for all D2C initiatives
• Ensure seamless integration of marketing efforts with eCommerce operations, customer experience, and product teams

3. Analytics, Insights & Reporting

• Build and maintain dashboards and performance reporting across marketing activities
• Leverage data to inform decisions on campaign performance, customer segmentation, LTV, CAC, and attribution modeling
• Provide leadership with regular updates on marketing performance, budget pacing, and forward-looking forecasts
• Use both quantitative and qualitative insights to inform ongoing brand and growth strategy

4. Team Leadership & Cross-Functional Collaboration

• Build, lead, and mentor a high-performing marketing team across brand, digital, and content functions
• Manage agency partners and vendors to ensure strategic alignment and operational excellence
• Collaborate with the executive team on business planning, brand development, and cross-functional initiatives
• Promote a culture of accountability, innovation, and results within the marketing organization

5. Creative Development & Content Oversight

• Guide the creative and content strategy across all customer-facing channels, including digital, social, video etc.
• Oversee campaign development from brief through execution, ensuring alignment with brand strategy and business objectives
• Support influencer, ambassador, and community engagement strategies that drive awareness and brand loyalty
• Ensure high standards of creative excellence, brand consistency, and customer resonance

Education and Experience:

• Bachelor's degree in Marketing, Communications, Business, or a related field (MBA preferred).
• 7-10 years of progressive marketing experience, CPG brand management preferred and demonstrated success in D2C marketing
• Experienced in coaching and leading teams
• Proven ability to lead and scale marketing functions in a growth-stage or omni-channel consumer business
• Deep understanding of performance marketing, customer journey optimization, and marketing analytics
• Experience managing cross-functional teams, external agencies, and complex marketing programs
• Strong commercial acumen, communication skills, and executive presence