Marketing Specialist

1 week ago

Carmel, IN, United States Sher Innovations LLC Full time

About Sher InnovationsWere an in-house engineering firm that ships enterprise-grade AI Automations, Cloud & Integrations, Mobile/Web Apps, Cybersecurity, and BLE/IoT. We build people-first, act as a partner, not vendor, and live by Build Superior or Dont Build and Impact over Activity.The RoleOwn day-to-day B2B marketing that builds pipeline for enterprise sales. Youll plan campaigns, create content, optimize the website (Wix), and enable our sales team with materials that move deals forward.What Youll DoPlan and execute quarterly marketing campaigns (ABM + awareness + demand gen).Own the content calendar: case studies, one-pagers, blog posts, landing pages, email sequences, and event promos.Manage website updates in Wix; drive on-page SEO, site UX, and conversion paths.Run email and LinkedIn campaigns; manage basic paid pilots (Google/LinkedIn) as needed.Build sales enablement: decks, ROI sheets, vertical one-pagers, proposal templates.Track performance with GA4, HubSpot (or equivalent): MQLs, SQLs, CPL, and pipeline influenced.Coordinate local events, webinars, and community partnerships; capture content (photos/short clips) for socials.Maintain brand voice and compliance-aware messaging (SOC 2, HIPAA contexts).What You Bring35 years in B2B marketing (tech, SaaS, or services), with hands-on content + website + email experience.Proof you can turn complex tech into clear value (portfolio or samples required).Comfortable with Wix, GA4, basic SEO, and a CRM/marketing tool (HubSpot).Strong writing, light design chops (Figma/Canva), and project management rigor.Bonus: ABM experience, LinkedIn Ads/Google Ads, video editing basics, construction/public sector familiarity.Success in 90 DaysShip an updated site with clear offers and CTAs; launch a 3-part nurture sequence.Publish 2 case-style stories and a vertical one-pager set (construction/public sector).Deliver a monthly dashboard (traffic MQL SQL pipeline influenced).Work EnvironmentOn-site at our Carmel, IN office; occasional local events/meetups.BenefitsHealth/Dental/Vision, (Customize to your package.)
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