Principal Product Manager, Growth

Principal Product Manager, Growth

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individuals freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Opportunity

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individuals freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions of users access to crypto trading and decentralized crypto applications. Were looking for a Growth Product Director to lead user growth for OKXs U.S. exchange. This role sits at the center of our U.S. market expansion, driving the discovery of high-leverage opportunities, building fast MVPs, and scaling the initiatives that unlock real traction.

What You'll Be Doing

• Lead the strategy, roadmap, and execution for user acquisition across the U.S. market, with a focus on scalable, product-integrated growth.
• Build and optimize acquisition engines across multiple channels, including organic, SEO/ASO, affiliates, referrals, influencers, paid media, and in-product surfaces.
• Drive end-to-end growth experiments, from defining ambiguous problems, forming hypotheses, building MVPs, to validating and scaling successful loops.
• Partner with design, engineering, marketing, and data teams to ship growth-driving features such as onboarding flows, incentive systems, viral loops, in-app campaigns, and growth automation tools.
• Identify the highest-leverage opportunities in a dynamic and fast-moving environment, prioritizing speed, clarity, and measurable impact.
• Explore product-integrated campaign mechanisms to drive high-quality user growth.
• Influence senior stakeholders on strategy, learnings, and next-step investment decisions.

What We Look For in You

• 8+ years of product experience with a proven track record driving hyper-growth at consumer technology companies.
• Demonstrated ability to build 0-to-1 and 1-to-n growth products in ambiguous environments.
• Deep proficiency in experimentation: funnel analytics, A/B testing, causal inference, and rapid iteration frameworks.
• Ability to connect qualitative user insight with quantitative signals to guide strategy and prioritization.
• Excellent cross-functional leadership skills.
• Bias for action and a strong accountability mindset, comfortable making fast decisions with imperfect information.

Nice to Haves

• Experience in fintech, web3, payments, or marketplaces with regulatory constraints.
• Background in running product-integrated campaigns such as deposit matches, referral programs, or reward-based activation loops.
• Engineering or data background enabling deeper partnership with technical teams.

Perks & Benefits

Competitive total compensation package

L&D programs and Education subsidy for employees' growth and development

Various team building programs and company events

Wellness and meal allowances

Comprehensive healthcare schemes for employees and dependants

More that we love to tell you along the process

OKX Statement

The salary range for this position is $250,444.00 to $375,666.00. The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.

OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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