Social Media
3 days ago
Arvato Supply Chain Management is looking to add a Social Media & Content Marketing Specialist (B2B) to our team. Many companies rely on Arvato for the best possible delivery of their product. Our vision is to be the internationally operating supply chain management and e-commerce company with the strongest customer focus and the greatest IT competence. We understand our customers, their customers, and their needs. We believe that business models, supply chain solutions, or omnichannel concepts that focus on the best possible fulfillment of customer needs and create customer experience will win. In this role, as the Social Media & Content Marketing Specialist (B2B), you will build, maintain, and grow Arvato's community of clients & prospects by creating and sharing relevant content, as well as networking through social media, email, and phone. Acting as a support to the Business Development Team, you must support the planning of persuasive approaches and pitches that will convince potential clients to do business with Arvato. You must develop a rapport with our target community and support introductions to the Business Development Team.
Your Tasks:
- Implement social media strategies and campaigns to drive engagement, awareness, and action to advance our brand awareness and lead generation.
- Draft, edit, design, post, and manage content across multiple social media channels especially LinkedIn, Twitter, and Instagram.
- Continuously screen & analyze Arvato's solutions & capabilities and client operations for relevant best practices, competitive strength, and unique selling points as input for posts and storytelling.
- Analyze the competition and their strengths and weaknesses, and position Arvato's strengths against them.
- Monitor & analyze campaign and social media KPIs, develop monthly reporting, and initiate optimizations and recommendations for improvements.
- Publish press releases(PR) in cooperation with our corporate PR team and build relationships with relevant media, editors, and influencers.
- Research potential clients and identify decision makers within the client organization, and document findings on the CRM system.
Your Profile:
- Background in B2B marketing with focus on social media and content marketing
- Established contacts and presence with social media channels especially LinkedIn, Twitter, and Instagram.
- BS/BA degree in Marketing or a relevant field
- Familiarity with AI-driven ad targeting and performance optimization
- Preferred experience: Ideally, industry experience in logistics outsourcing / 3PL
- Excellent writing skills (posts, articles, press releases)
- Excellent listening and communication skills with a strong ability to create and build relationships
- Ability to produce high-quality work in a fast-paced, deadline-driven team environment
- Ability to self-manage, juggle multiple priorities, and pay strong attention to details
We Offer:
- Medical, Dental, Vision, Life Insurance, and Disability Pay
- 401(k) with company matching up to 6%
- Paid Time Off, including paid holidays
- Flexible Spending Accounts
- Voluntary benefits such as legal and financial assistance, pet insurance, and more
- Employee Assistance Program
- Ongoing employee development opportunities including tuition reimbursement, scholarships, and training
- Commuter benefits
- Employee engagement activities
EOE Protected Veterans/Disability
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