Senior Marketing Data Analyst

Location: Baltimore
Response Labs is currently unable to sponsor work visas.

Do you excel at transforming complex data into actionable insights that drive high-performing marketing strategies? Are you a detail-oriented analyst who thrives in a fast-paced, data-driven environment?

If so, Response Labs wants to hear from you We're an award-winning CRM and loyalty marketing agency seeking a Senior Marketing Data Analyst to play a key role in optimizing our clients' omnichannel marketing efforts.

The Opportunity

We are seeking a highly motivated and results-oriented Senior Marketing Data Analyst to join our dynamic team. In this senior-level role, you will be instrumental in extracting, analyzing, and interpreting data to inform strategic decision-making for our clients' CRM and loyalty programs. Your expertise in data analysis and marketing will drive actionable insights that optimize program performance and enhance customer experiences.

At Response Labs, we harness the power of data science, strategy, and execution to deliver impactful campaigns. As a Senior Marketing Data Analyst, you'll collaborate closely with cross-functional teams to analyze performance, uncover opportunities, and refine strategies that push the boundaries of what's possible in data-driven marketing.

Responsibilities

• Design and execute complex data analysis plans, utilizing advanced statistical techniques and tools like SQL, Python, and R.
• Translate complex data into clear and concise insights, tailored for communication to diverse stakeholders (clients, internal teams).
• Develop and maintain robust data pipelines, data visualizations, and reporting dashboards for various CRM and loyalty program KPIs using Tableau.
• Create audience segments for use in A/B testing, marketing campaigns, and reporting
• Identify trends, patterns, and anomalies in data to uncover opportunities for optimization and growth within client programs, driving measurable improvements in key metrics.
• Collaborate with client teams and internal departments to define strategic direction based on data-driven recommendations.
• Stay abreast of industry trends and advancements in data analytics, CRM, and loyalty marketing.
• Contribute to the development and implementation of new data-driven solutions and practices within the agency.

Requirements

• Minimum 10+ years of experience as a Marketing Data Analyst or similar role, preferably within a marketing or CRM agency environment.
• Solid understanding of marketing analytics concepts and metrics, particularly related to CRM, life-cycle marketing, media, and loyalty programs.
• Proven ability to develop impactful business-focused dashboards and visualizations using Salesforce Tableau.
• Strong problem-solving and critical thinking skills, with a proven ability to identify, analyze, and resolve complex data-related challenges.
• Exceptional attention to detail and ability to work independently as well as collaboratively within a team environment.
• Demonstrated experience using Python for data cleansing, normalization, and blending, and advanced statistical analysis.
• Experience with tools such as Salesforce Tableau Prep and SuperMetrics to perform ETL tasks and blend data from disparate sources into one cohesive data set.
• Deep understanding of relational databases and proficiency in using SQL to query, join, and manipulate data for analysis and reporting.
• Excellent communication and presentation skills, able to explain complex data to both technical and non-technical audiences.

Great Benefits

• Health, dental, and vision insurance with employer contribution.
• Short-term disability coverage.
• 401k plan with matching.
• Annual performance bonus and quarterly award drawings.
• Paid vacation, sick time, and federal holidays.
• Professional training and certification tracks.
• Flexible work options, including work-from-home.
• Regular company events and volunteer outings.
• Fun, relaxed work environment and culture.

About Us

Response Labs is an award-winning, data-driven CRM and loyalty marketing agency. We combine strategy, data science, creative, production, and media to deliver impactful omnichannel campaigns for our clients. Our mission is to Make Every Message Matter™ by fostering meaningful connections between brands and customers.

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