Digital Marketing Manager
11 hours ago
Lenox Advisors brings together sophisticated solutions in wealth management and insurance services to high-net-worth individuals and their families. As a wholly owned subsidiary of NFP, an Aon company, we combine the culture of a boutique firm with the stability and backing of a large corporation to create an environment that's truly unique.
Summary: Lenox Advisors is seeking a Digital Marketing Manager to partner with leadership to propose the firm's digital strategy and lead the execution. This role serves as the central driver of our digital ecosystem overseeing our website, search and performance marketing, marketing automation, and data-driven marketing initiatives. The position requires both strategic and hands-on expertise to align digital tactics to business goals, elevate our digital presence, and empower advisors with modern marketing tools. This role plays a pivotal part in modernizing how we connect with clients and advisors in a dynamic financial landscape.
Job Accountabilities:
Digital Strategy & Leadership
- Partner with leadership to define and execute a comprehensive digital marketing strategy aligned with firm objectives.
- Oversee budget planning and allocation across paid media, SEO/GEO/AEO, partners, and campaigns.
- Serve as the internal digital subject matter expert and strategic advisor to leadership.
- Manage website performance, UX, and conversion optimization to deliver an exceptional client experience.
- Lead performance marketing initiatives, including paid search and display.
- Ensure website and campaign analytics are tracked, reported, and optimized for measurable growth.
- Own the firm's marketing automation platform (HubSpot), optimizing workflows, email journeys, forms, and landing pages.
- Partner with technology teams to integrate marketing data with CRM systems (Salesforce experience a plus).
- Drive data enablement to ensure digital insights are actionable and accessible.
- Lead all SEO, GEO, and AEO efforts to increase visibility, inbound traffic, and qualified leads.
- Use tools such as Google Analytics, SEMrush, and others to measure effectiveness and identify opportunities for improvement.
- Oversee creation of digital content across website, blog, email, and social media to ensure brand consistency and alignment with SEO strategy.
- Uphold brand standards and maintain a cohesive visual and verbal identity across all digital touchpoints.
- Manage and optimize social media campaigns on platforms such as LinkedIn, Instagram, Facebook, and X (Twitter).
- Provide regular reporting and insights on digital performance, campaign ROI, and audience engagement.
- Translate data into actionable recommendations that inform strategy and continuous improvement.
- Proven success in SEO, GEO, AEO, website optimization, and digital campaign management.
- Hands-on experience with marketing automation platforms (HubSpot, Pardot, Marketo, etc.).
- Strong understanding of CRM systems (Salesforce preferred).
- Excellent analytical, strategic, and project management skills.
- Demonstrated ability to lead cross-functional teams and manage external partners.
- Strong communicator with the ability to present insights and influence leadership decisions.
- Maintains a strong focus on customer experience and service excellence.
- Proactive and results-driven; anticipates needs, drives performance, and delivers measurable outcomes.
- Adapts quickly to change and effectively leads others through organizational transitions, shifting priorities, and evolving business needs.
We're proud to offer a competitive salary, PTO & paid holidays, 401(k) with match, exclusive discount programs, health & wellness programs, and more. Our PeopleFirst culture focuses on building and nurturing lifelong relationships with our employees because, at the end of the day, we exist to be there for others. The base salary range for this position is $105,000.00 $125,000.00. The base salary offered will be determined by factors including, but not limited to, experience, credentials, education, certifications, skill level required for the position, the scope of the position, and geographic location. Actual base salary offered will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.
NFP and You... Better Together
NFP and Lenox Advisors is an inclusive Equal Employment Opportunity employer.
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