Digital Marketing Specialist II

Pivotal is the leader in the emerging market of electric Vertical Takeoff and Landing (eVTOL) aircraft. We design, develop, and manufacture light eVTOL aircraft and are renowned for the BlackFly, the first light eVTOL to fly manned missions and enter the consumer market.

Efficient, compact, and simple, Pivotal vehicles are designed for a wide range of consumer, public service, and defense applications. Our distinctive tilt-aircraft architecture and scalable platform have been in development, preparing to enter the market for over 10 years. We recently announced our next-generation aircraft, the Helix, planned for general release and scalable production in 2025.

Mobility is one of the most highly-valued areas of technology investment today. This is the right company, in the right space, the right strategy, at the right time. We invite you to join our amazing team and grow with us.

The Digital Marketing Specialist works with the marketing team to execute our digital media programs, focused on social media, lead generation, communications, content creation, and content management.

Your role is tightly coordinated with all aspects of Pivotal marketing, including events, PR, growth marketing, product marketing, and CRM, and involves a strong balance of planning and execution, requires both creativity and analytics, and is driven by performance and ROI.

The person in this role delivers all aspects of social media, including social strategy, social posts, community management, reporting, and digital asset management. While this position is centered on social media, it covers a broad range of digital marketing activities, including lead generation, funnel management, and external and internal communications. Pivotal is very much a startup environment, and we need everyone to wear multiple hats, yet be always focused on the top priorities.

Your day-to-day tasks and priorities are managed closely with the Growth Marketing Director, who leads programs in the responsibility areas below. In addition to the internal team, you would also work closely with our agency partner and content creators.

Roles and Responsibilities

Social Media

• • Set social marketing strategy and goals by customer segment - personal aircraft, public safety, and defense - based on input from stakeholders on the sales and leadership teams
  • Manage daily social marketing activities in partnership with our marketing agency:
    1. Draft and maintain the content calendar
    
    2. Write copy and select images and videos for posts
    
    3. Determine optimal posting schedule for each social platform
    
    4. Drive the approval process and post content on schedule
    
    5. Engage with each social community to support our sales and marketing goals
    
    6. Capture and interpret metrics; show continuous improvement
    
  • Coordinate brand messaging and stories with marketing team members

Influencer Program

• • Define strategy and build stakeholder support for the social influencer program
  • Identify candidate influencers
  • Reach out to candidate influencers directly and through our marketing partner
  • Manage influencer selection, contracting, and program execution
  • Measure performance; based on learning, adjust program strategy

Content creation and image capture

• • Contribute to Pivotal overall content strategy and execution
  • Work closely with the event team to capture photos and videos
  • Produce and edit in-house content; manage and edit third-party content
  • Support website copywriting and asset selection
  • Support the Growth Marketing Manager their production of high-end video

Digital asset management

• • Manage the Canto digital asset management platform
  • Manage near real-time intake, sorting, curation, and archival of digital media assets from diverse sources including customers, event attendees, employees, and contractors
  • Keep raw and approved (deployable) assets up to date and accessible
  • Create and maintain a solution for long-term cold storage
  • Provide self-serve access to brand assets; provide support to colleagues

Digital marketing tools

• • Develop and maintain HubSpot literacy to drive social and campaign programs
  • Use Jira to manage projects, deliverables, and schedules
  • Use Adobe Creative Suite to prepare content for distribution
  • Choose tools needed for managing social posts to coordinate social execution and measurement

Lead Generation

• • Understand our target markets and the Ideal Customer Profile for consumer, public safety, and defense
  • Assist in defining campaigns directed towards owned, earned, and paid channels
  • Contribute to the execution of campaigns at different stage of the sales and marketing funnel
  • Test campaign approaches and measure performance to drive continuous improvement
  • Help produce a campaign playbook that allows others to be cross-trained and assist in campaign execution

Communications

• • Take ownership of the monthly Pivotal newsletter, working with our marketing agency to plan the calendar, produce compelling content, and improve performance
  • Support the creation and evolution of sales tools for defense and public safety prospects
  • Create content that helps us support the customer journey by increasing awareness, consideration, trial, and purchase
  • Support internal marketing efforts to produce planning and reporting documents

Additional Responsibilities

• • Follow up on website messages received from [email protected] and [email protected]; track content and volume
  • Participation in events and customer activities
  • Response to new initiatives that create opportunities for learning and growth for yourself and the company

Qualifications

• • Two years or more years of digital marketing experience
  • Exposure to B2C and B2B marketspreferred
  • Bachelor's degree and coursework in relevant disciplines
  • Solid understanding of owned, earned, and paid marketing channels
  • Personal engagement with social media at a personal level
  • Creative talent for storytelling
  • Strong analytical and modeling skills
  • Effective verbal and written communication skills

Attributes aligned with Core Values

• • Demonstrates a proactive safety mindset by embedding safety into daily operations, identifying and mitigating risks through assessments and training, encouraging open dialogue on safety concerns, and continuously improving protocols to ensure a safe work environment.
  • Puts customers at the center of every action by deeply understanding their challenges, delivering exceptional value, and striving to exceed expectations to support their success as our core purpose.
  • Actively seeks and values diverse stakeholder perspectives, builds cross-functional relationships, and fosters trust through empathetic, fact-based communication-committing to shared decisions for the greater good.
  • Drives results with clarity and purpose by focusing on what matters most, adapting to change, taking initiative, and owning outcomes while aligning actions with a clear understanding of success at every level.
  • Navigates ambiguity with resilience and bold thinking, challenges the status quo, and combines innovative ideas with practical best practices to overcome obstacles and drive progress.
  • Fosters a high-performance culture grounded in respect, professionalism, and support-balancing high expectations with a healthy, collaborative environment and being a trusted, dependable teammate.

$75,000 - $101,000 a year

Applicants must be eligible for employment in the United States and willing to work onsite at our HQ office in Palo Alto, CA.

Pivotal offers a comprehensive benefits package, including medical, dental, vision, and 401k plans.

Pivotal is an Equal Opportunity Employer. Pivotal does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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