Product Marketing Manager

2 weeks ago

Milwaukee, WI, United States Visa Lighting Full time
What You'll Do
  • Execute go-to-market strategies and product launch plans to increase brand visibility.
  • Develop compelling product content for marketing materials (sell sheets, catalogs, brochures, videos).
  • Manage Visa Lighting's digital presence, including website (Drupal), social media, and email campaigns.
  • Optimize website UX and manage SEO to improve engagement and search rankings.
  • Execute content additions and improvements to our external sales representative portal.
  • Coordinate and execute digital advertising programs.
What We're Looking For
  • Education: Bachelor's degree in Marketing, Communications, Business, or related field.
  • Experience: 7+ years in digital marketing and product marketing/management, preferably in B2B manufacturing or building products.
  • Proficiency in CMS platforms (Drupal, Magento), SEO tools, Google Analytics, and Microsoft Office.
  • Strong understanding of UX principles and content strategy.
  • Experience with social media management and email marketing programs.
  • Excellent communication skills and ability to collaborate across teams.
  • Familiarity with the specification process for architects, designers, and contractors is a plus.
  • Willingness to travel occasionally (1-3 times per year).
  • Must be located in or willing to relocate to the greater Milwaukee, WI area.
Why Join Us?

At Visa Lighting, you'll be part of a collaborative team that values creativity, innovation, and excellence. We offer competitive compensation, benefits, and opportunities for professional growth.

Ready to make an impact? Apply today and help us shape the future of lighting

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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