Content Creator
1 week ago
We're looking for a highly creative, organized, and self-driven Personal Brand Content Manager to help build and scale the digital presence of Dustin Singer - a multimillionaire real estate investor, pilot, husband, father, and recovered addict whose mission is to inspire, educate, and empower others through storytelling, discipline, and transformation.
This role combines creative direction, filming, editing, social media management, and brand strategy into one. You'll be the engine behind Dustin's online presence - transforming his daily routines, business lessons, and life experiences into powerful, polished short-form and long-form content that grows his reach and deepens audience connection.
Location
- Based in or able to travel regularly to Pittsburgh, PA.
- Must be available for content capture during key events, speaking engagements, and business projects.
Responsibilities
Content Creation & Production
• Plan, film, and edit daily short-form videos (Reels, TikToks, YouTube Shorts) and weekly long-form videos.
• Capture content across real estate sites, aviation settings, and family/lifestyle moments.
• Manage filming logistics - lighting, audio, framing, and storytelling flow.
• Edit videos with captions, music, branding, and hooks optimized for engagement and retention.
• Maintain consistency in tone, pacing, and messaging aligned with Dustin's brand pillars: real estate, mindset, recovery, fatherhood, aviation, and discipline.
Brand Strategy & Management
• Develop a content calendar (weekly & monthly themes) around Dustin's story arcs and upcoming projects.
• Write captions, hooks, and CTAs that convert attention into engagement.
• Manage scheduling and posting across all platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn).
• Track analytics weekly - growth, engagement, watch time, and audience trends.
• Repurpose existing podcast, YouTube, or live speaking content into short clips.
• Coordinate with Dustin's team (marketing, real estate, speaking, etc.) to align messaging.
Creative Direction & Storytelling
• Conceptualize cinematic storytelling - integrating aviation metaphors, family moments, and redemption arcs.
• Help translate Dustin's voice into visual form - confident, direct, grounded, no fluff.
• Identify trending audio and formats that fit authentically with Dustin's message.
• Plan shoots and develop storyboards for upcoming campaigns, speaking events, and brand partnerships.
Qualifications
• Proven experience in content creation, video editing, and social media management.
• Expert in short-form storytelling - understands pacing, hooks, and algorithm psychology.
• Strong video editing skills.
• Excellent copywriting ability - concise, emotionally intelligent captions and scripts.
• Creative eye for composition, lighting, and storytelling flow.
• Understanding of personal branding, marketing funnels, and storytelling strategy.
• Highly organized and proactive - able to plan shoots, manage assets, and meet posting cadence.
• Bonus: Experience in real estate, fitness, or motivational storytelling.
Personality Fit
• Obsessed with improvement, storytelling, and growth.
• Reliable, coachable, and detail-oriented.
• Can work autonomously and anticipate needs without micromanagement.
• Comfortable filming both polished and raw, candid moments.
• Understands Dustin's tone - authentic, driven, disciplined, and real.
Key Performance Indicators (KPIs)
• Consistent posting cadence (minimum 5-7 videos per week).
• Audience growth rate across core platforms (IG, TikTok, YouTube).
• Average engagement rate (likes, comments, saves, watch time).
• Quality of storytelling and brand consistency across content.
• Increased inbound opportunities (speaking, partnerships, media).
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