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Cold Outreach Specialist
3 weeks ago
Position: Cold Outreach Specialist
Department: Business Development / Growth
Location: Remote or On-Site
Type: Full-Time
About the Role
We are looking for a highly skilled Cold Outreach Specialist who is a master of generating high-quality leads through cold channels. This role is for someone who lives and breathes outbound prospecting, knows how to break through inbox fatigue, and can consistently open doors for the business through cold email, cold calling, and multi-channel outreach.
You will be responsible for building and managing top-of-funnel pipeline, identifying ideal prospects, crafting outreach sequences, running tests, and booking qualified meetings for our sales/business development team.
Key Responsibilities
1. Cold Email Outreach
- Build and manage high-volume cold email campaigns.
- Write compelling copy that gets responses and avoids spam filters.
- Manage domains, warmup tools, inbox deliverability, and sending reputation.
- A/B test subject lines, messaging, and call-to-actions to increase reply rates.
- Track performance metrics (open, reply, positive response, booking rates).
- Execute structured cold calling outreach with confidence and professionalism.
- Follow scripts while adapting to real-time conversation dynamics.
- Conduct discovery, identify pain points, and qualify prospects.
- Schedule sales appointments or demos with qualified leads.
- Log all call activity in CRM / outreach tools.
- Use LinkedIn outreach, direct messaging, and database mining.
- Research ideal customer profiles (ICP) and buyer personas.
- Build lead lists using tools like Apollo, Clay, Lusha, Clearbit, ZoomInfo, etc.
- Create outreach workflows combining email, calls, LinkedIn, and SMS (if applicable).
- Maintain accurate CRM data and lead status updates.
- Provide weekly reporting on outreach performance & meeting booked.
- Continuously optimize outreach strategies based on what's working.
- 2+ years of experience in outbound lead generation or sales development.
- Proven success booking meetings through cold email and cold calling.
- Deep understanding of outbound tools: inbox warmers, sequencing software, CRM, lead enrichment platforms, VoIP tools, etc.
- Strong copywriting skills for cold email.
- Excellent communication skills on the phone.
- Ability to stay organized and manage high-volume outreach.
- KPI-driven, competitive, and energized by hitting targets.
- Experience with tools like:
- Apollo, Outreach, Instantly, Smartlead, Lemlist
- HubSpot
- Clay, Lusha, ZoomInfo, Clearbit
- Understanding of deliverability best practices.
- Familiarity with split-testing, data enrichment, and automated workflows.
- Number of outbound messages sent per day/week
- Open & reply rates
- Positive response rate
- Meetings booked
- Cost-per-meeting (CPM)
- Sales pipeline generated
- A hunter with relentless energy
- Comfortable with rejection
- Creative problem solver
- Extremely organized
- Results-driven and competitive
- Clear communicator who can craft hooks, angles, and value propositions
- Base salary + commission or performance incentives
- Bonuses based on meetings booked and sales pipeline generated
