Demand Generation Content Operations Lead
6 days ago
About the Role
ClinicMind is seeking a Demand Generation Content Operations Lead to create high-quality, strategic content that fuels our lead generation engine and strengthens ClinicMind's position as the all-in-one platform for growing healthcare practices.
You'll own the creation of marketing assets - from white papers and guides to workshops and videos - designed to attract, educate, and convert healthcare providers evaluating ClinicMind's solutions. This role combines creativity, strategy, and performance-driven thinking.
Why Join ClinicMind
ClinicMind is a leading healthcare SaaS platform that helps providers improve their practice financial performance, drive sustainable growth, and enhance patient care with integrated EHR, RCM, and Patient Engagement automation and excellent service solutions.
Key Responsibilities
- Develop value-driven content (white papers, guides, downloads) to support inbound and nurture campaigns.
- Design and manage self-guided workshops and educational resources that help prospects and customers engage with ClinicMind's platform.
- Collaborate on video content such as explainers, case studies, webinars, and product walkthroughs.
- Ensure all materials reflect ClinicMind's brand voice- credible, insightful, and mentor-like.
- Partner with product, sales, and marketing teams to identify content gaps and align messaging with business goals.
- Stay informed on product updates and new features, developing subject-matter expertise to communicate them clearly and effectively.
- Track performance and continuously optimize content for lead generation and conversion.
- 3+ years of experience in content marketing or demand generation, preferably in SaaS or healthcare tech.
- Proven track record creating high-performing content that drives measurable pipeline or lead outcomes.
- Must share a portfolio of marketing assets created, along with examples of how each was used to generate leads or deliver measurable results.
- Exceptional writing, editing, and storytelling skills across multiple formats and channels.
- Comfortable collaborating with SMEs, designers, and video editors.
Must be able to overlap with U.S. working hours.
- Experience in healthcare, EHR, or medical billing software.
- Familiarity with AI-assisted writing and marketing automation tools.
- Experience running or supporting campaigns through HubSpot, Marketo, or similar platforms.
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