Marketing Manager, Social Specialist
2 weeks ago
Job Type
Full-time
Description
We're looking for a creative and results-driven Marketing Manager, Social Specialist to own Pinstripes' digital identity and lead integrated marketing efforts. You'll elevate our brand in dining and entertainment by crafting standout campaigns, analyzing performance, and collaborating across channels. If you're passionate about storytelling, data-driven strategy, and making real impact, Pinstripes wants you on our team
What's in it for you:
Benefit Package
Medical, dental and vision insurance
Health Savings Account option - including company HSA contribution
Flexible Spending Accounts
401K
Employee Assistance Program
Company provided Short Term Disability Insurance
Company provided Long Term Disability Insurance
Flexible Vacation
Voluntary benefits - LifeLock Protection, Pet Insurance, Accident and Critical Illness offerings
Growth opportunities, with several new restaurant openings
Discounts on Food, Beverage and Activities
Compensation $ 75k-$85k
Key Responsibilities:
- Drive growth on Instagram, TikTok, Facebook, YouTube, LinkedIn, and Pinterest
- Build strategic content calendars aligned with national + local marketing initiatives
- Create engaging content (reels, static visuals, UGC, interactive formats)
- Manage community engagement and strengthen brand loyalty
- Launch innovative campaigns, contests, and trend-based content
- Track analytics, interpret insights, and optimize performance for ROI
- Manage Sprout Social and streamline social workflows
- Build and maintain influencer relationships across all markets
What you'll bring
- 3+ years social media experience (hospitality or entertainment a plus)
- Expert knowledge of all major platforms and their algorithms
- Strong creative abilities + proficiency in Adobe Creative Suite, Canva, and video editing tools
- Advanced analytics experience (Google Analytics, platform insights)
- Strategic thinker with excellent storytelling and brand voice mastery
- Ability to navigate fast-paced environments and handle reputation management professionally
- Expand and manage our digital asset library with photographers and vendors
- Lead the gift card program (Givex, 99Minds, MTL, Costco, Incomm, Blackhawk)
- Execute segmented email campaigns through Mailchimp
- Manage nationwide marketing TV content scheduling
- Support new store openings, events, and seasonal campaigns
- Entrepreneurial, innovative, and results-driven
- Collaborative across departments
- Adaptable, communicative, and aligned with Pinstripes' warm, community-focused culture
- Data-driven with a track record of growing audiences and engagement
Ready to lead Pinstripes' social media strategy to new heights? We want to hear from excited social media professionals who can elevate our brand presence while excelling in our comprehensive marketing environment. Join us in creating exceptional digital experiences that drive real business results for America's premier experiential dining and entertainment destination.
We are an Equal Opportunity Employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion, sex, sexual orientation, national origin, citizenship status, ancestry, age, marital or veteran status, physical or mental disability, arrest record, genetic information or any other characteristic protected by applicable federal, state and local laws.
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