Marketing Analytics Intern

2 weeks ago

Rochester, NY, United States Eastman Kodak Full time
Role Overview

We are looking for a Marketing Analytics Intern to join our Chief Marketing office. This is a VIRTUAL role, and this individual can be based anywhere in the U.S.

The focus for this position will be on customer & prospect databases, as well as digital asset creation. This position will work primarily with the Lead Gen/Field Marketing and Product Solutions teams. The successful candidate will have proven analytical and modeling skills, strong working knowledge of Excel, experience with HTML coding, and a working knowledge of CRM systems, preferably Salesforce.com.

Kodak offers a unique opportunity to contribute to the resurgence of an iconic global company. We combine the strength of a brand that is recognized and beloved around the world with the excitement and entrepreneurial spirit of a start-up. We are focused on the future and looking for professionals with energy, ideas, and ambition to help us take the next steps in our transformation. We're building a culture that values creativity in all its forms, has a global perspective, focuses on sustainability, and trusts we've earned over decades of building strong relationships. Kodak has a rich heritage of leadership and innovation, but is also, in many ways, reinventing itself. Kodak is genuinely a place where you can make a difference.

Responsibilities to include:
* Assist in migrating large amounts of data from Marketing Automation tool to another.
* Zoominfo)
* Use HTML skills to help create emails and landing pages
* Mining data from primary and secondary sources (Hoovers &
* Aid in developing lists to support marketing and sales campaigns
* Help drive continuous improvement initiatives and best practices as it pertains to data management

Knowledge/Skills/Experiences Required:
* Currently enrolled in a bachelor's degree program with an emphasis on data analytics, digital marketing, or computer science
* Should be comfortable analyzing large volumes of data to detect meaningful patterns and correlations
* Strong MS Excel skills (Macros/VBA, & Pivot Tables) and be competent in other MS Office solutions
* Experience with Salesforce.com or other CRM software packages is strongly preferred
* Knowledge of HTML coding
* An analytical mind and inclination for problem-solving
* Collaborate effectively with colleagues globally and across many timelines
* Project management skills
* This will be a remote position, so the candidate must be able to successfully manage their time effectively
* Comfortable in a deadline-driven environment
* Excellent written and verbal communication skills
* Willingness to learn new technologies and skills

EOE Policy Statement:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Estimated Salary: $20.00 - $23.00

Experience Level: College

Requisition ID: 1720

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