Creative Marketing and Brand Specialist

1 week ago

Bedford, OH, United States Gunton Full time
JOB SUMMARY

The Creative Marketing and Brand Specialist manages multi-channel marketing efforts, leading social media strategy and ensuring brand consistency. They create compelling digital and traditional advertising assets, produce customer communications, and capture photo and video content. The role collaborates with sales and events teams to develop case studies, testimonials, and other brand materials. The specialist monitors online engagement and delivers regular performance reports with strategic recommendations. They also support promotional campaigns, contribute to traditional marketing efforts, and assist with additional marketing needs.

GENERAL RESPONSIBILITIES

• Manage and grow the company's social media presence (Facebook, Instagram, LinkedIn, etc.).

• Develop, design, and coordinate advertising creatives (digital ads, print, direct mail, billboards, etc.).

• Produce and send digital newsletters and customer communications.

• Capture and edit photos and videos of projects, events, and customer stories.

• Assist in developing promotional campaigns and marketing materials.

• Tracks online customer reviews and acts accordingly (respond, thank, send to segment, etc.)

• Collaborate with the sales and events team for content needs (case studies, testimonials, etc.)

• Ensure brand consistency across all channels and creative assets, including the Gunton website.

• Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams.

• Analyze the long-term needs of the company's social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan.

• Grow the position by managing traditional marketing campaigns.

• Perform additional responsibilities assigned by the Marketing Manager.

REPORTING RELATIONSHIP

Reports to Marketing Manager

MINIMUM QUALIFICATIONS
  • Bachelor's degree in marketing, communications, or related field
  • Knowledge of social media platforms, their uses, and marketing capabilities
  • Must be comfortable working in the office out of our Bedford Heights location.
PREFERRED QUALIFICATIONS
  • Traditional marketing experience
  • Advertising experience
  • Event management experience


Gunton Corporation is pleased to be an equal employment employer. Decisions concerning employment, transfers, and promotions are made upon the basis of the best qualified candidate without regard to color, race, religion, national origin, age, sex, sexual orientation, marital status, ancestry, status as a disabled or Vietnam era veteran or any other characteristic protected by law.

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