Product Marketing Manager

2 weeks ago

Atlanta, GA, United States Origami Risk Full time
Overview

As part of the Platform Product Marketing squad, the Product Marketing Manager owns the Marketplace - our central hub for partner connectors and APIs. You will lead the product launch and growth strategy, foster partner engagement, and equip internal teams and clients to unlock the Marketplace's full value within the platform ecosystem. You will serve as a strategic partner to Product and Sales, responsible for translating product capabilities into differentiated value that resonates with buyers and drives revenue growth. You will also inform broader marketing strategy by providing messaging frameworks and product understanding that help shape campaigns, events, and content. With fluency in the SaaS development lifecycle and sales process, you will connect what we build to how it's sold-ensuring our products show up in the right markets, speak to the right buyers, and support the sales pipeline by accelerating competitive wins and driving closed revenue.

Responsibilities

  • Owns the translation of product features and functionality into differentiated product messaging, value propositions, positioning, and differentiators for key buyers and relevant vertical markets.
  • Develops a deep understanding of our markets and buyers by conducting research and gathering insights, including market pressures, competitors, buyer pain points and challenges, channels where buyers discover, evaluate, and engage with our products, and their purchase motivators, and then socializing those insights with Product, Marketing, Sales, and Services.
  • Owns the development of go-to-market strategy and planning for product launch and sales readiness in collaboration with cross-functional stakeholders to support driving product adoption, market awareness, sales enablement, and cross-functional execution.
  • Supports the Content, Event, and Public Relations teams on developing and executing GTM strategy at each stage of the sales funnel, including blogs, white papers, case studies, sell sheets, videos, press releases, webinars, events, and speaking engagements, and other marketing and sales enablement assets.
  • Collaborates with the Director of GTM Excellence & Performance to assess launch performance, messaging effectiveness, and sales asset utilization to inform future GTM plans.
  • With input from Product and Sales, identifies and prioritizes target markets, segments, and accounts to define the market opportunities for the product portfolio, build business cases, and support expanding market presences.
  • Conducts, synthesizes, and socializes win/loss analysis, buyer insights, and customer interviews and feedback to guide product positioning, inform roadmap decisions, support feature prioritization, surface competitive trends, identify emerging market opportunities for Sales, and inform sales motions.
  • Owns the development, socialization, and execution of product and sales collateral such as market requirements, GTM strategy and briefings, sales enablement resources, launch plans, product overviews, decks, and sales sheets.
  • With input from Product, Sales, and market research partners, develops differentiated competitive positioning for battle cards creation and competitive analysis to support revenue growth and product adoption.
  • In collaboration with Sales Enablement, develops targeted sales collateral, talk tracks, and objection-handling resources that equip sellers to connect buyer needs with product capabilities and accelerate deal cycles.
  • Serves as the subject matter expert (SME) on our Marketplace product and the broader platform; provides GTM briefs and messaging frameworks that serve as the foundation for Marketing to develop content strategy, demand campaigns, conduct analyst relations, and external communications.
Qualifications
  • Bachelor's degree - Marketing, advertising, or a related field.
  • 3+ years' experience in product marketing in the B2B SaaS space.
  • Ability to drive impact through leading marketing initiatives, including aligning and getting buy-in from stakeholders across the organization (including marketing, service, product, and sales).
  • Proven experience working with Sales teams and supporting programs and sales enablement to drive awareness and demand generation.
  • Ability to demonstrate a track record of success in all key areas of responsibility, including the ability to set goals, manage KPIs, analyze data, draw conclusions, and develop recommendations.
  • Certification in Product Marketing is a plus.
  • Experience and comfort presenting to analysts and orchestrating analyst RFP responses.
  • Exposure to partner marketing a plus.
Benefits
  • Medical and Dental coverage available for employees, dependents, domestic partners, and spouses
  • Paid Time Off - Flexible options plus 10 paid company holidays where available**
  • All full-time positions are hybrid, with many eligible to be completely remote
  • Fully Paid by Origami Risk - Vision insurance, Short & Long-Term Disability Insurance, and Basic Life Insurance
  • Generous family leave options-including adoption and foster care placements
  • Pre-Tax Savings Accounts - Flexible Spending Account, Health Savings Account, Commuter Benefits, Dependent Care Savings Account
  • Retirement Savings - 401(k) with company match up to 4%
  • Employee Assistance Program (EAP) - Confidential & Free support offered to colleagues facing personal or work-related complications
  • Education Assistance Program - to help colleagues pursue industry/role-specific certifications
  • Wellness Benefits - reimbursement program to invest in healthy habits as well as support better colleague productivity and stress management
  • Additional coverages available - Pet Insurance, Critical Illness Insurance, and Voluntary Life & AD&D coverage

**Flexible PTO not available in California or the UK

Who We Are

Origami Risk delivers single-platform SaaS solutions that help organizations best navigate the complexities of risk, insurance, compliance, and safety management.

Founded by industry veterans who recognized the need for risk management technology that was more configurable, intuitive, and scalable, Origami continues to add to its innovative product offerings for managing both insurable and uninsurable risk; facilitating compliance; improving safety; and helping insurers, MGAs, TPAs, and brokers provide enhanced services that drive results.

A singular focus on client success underlies Origami's approach to developing, implementing, and supporting our award-winning software solutions.

Origami Risk is proud to be an equal opportunity employer. We thrive and benefit from diversity and are committed to creating an inclusive and equitable environment for all employees. We do not discriminate against any individual based upon race, religion, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, color, sex, national origin, age, marital status, military or veteran status, disability, or any other characteristic protected by applicable law.

Caution: Be alert to recruiting scams. We have received reports of individuals impersonating Origami Risk recruiters to deceive candidates into disclosing personal information. These impostors use fake Origami Risk domain names and email addresses. Please double-check that any email address from an Origami Risk recruiter ends with origamirisk.com or talent.icims.com. And to confirm the legitimacy of any recruiting communication, feel free to email transparencycheck@origamirisk.com.

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