Assistant Store Manager

Assistant Store Manager Lynchburg , VA

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Details ID: 24430

Posted: 01/08/2026

Expires: 03/02/2026

Department: Other

Shift Info Type: Full-time

Shift(s): Varies

Hours: Varies

Wage Info Wage/Salary:50k

Wage/Hourly: N/A

Description

Purpose of Position: The Assistant Store Manager is responsible for supporting the Store Manager in overseeing daily operations and leading a high-performing team. This role involves direct supervision of select departments and areas of the store, with a focus on overseeing operational execution, direct Outfitter (employee) supervision, feedback, and coaching. The Assistant Store Manager will play a crucial role in maintaining a positive work environment, ensuring operational excellence, and contributing to overall store performance.

Duties and Responsibilities:

Team Leadership and Development:

• Assist the Store Manager in leading, training, and mentoring team members, fostering a culture of engagement, accountability, and high performance.

• Maintain continuous, clear communication with Outfitters to clarify expectations, train on knowledge and skills, and address employee concerns.

• Support the Store Manager in the performance evaluation process, providing constructive feedback to employees.

Operational Support:

• Help manage daily store operations, ensuring compliance with company policies and procedures.

• Oversee departmental functions, ensuring tasks are completed efficiently and effectively, and that standards are maintained.

• Assist in executing opening and closing procedures, maintaining store security and compliance.

• Employee Management:

• Monitor employee attendance, time management, performance, and adherence to company policies, addressing any issues promptly and professionally.

• Assist in the hiring, training, and onboarding processes for new team members, ensuring a smooth integration into the store culture.

• Facilitate conflict resolution among team members, promoting a positive work environment.

Sales and Customer Engagement:

• Support the Store Manager in driving sales and achieving financial objectives through effective merchandising and customer engagement strategies.

• Ensure that all employees are trained to deliver exceptional customer service and possess strong product knowledge.

• Assist in managing in-store events and promotional activities to enhance customer engagement and store traffic.

Compliance and Risk Management:

• Ensure compliance with local, state, and federal regulations, including ATF regulations related to firearms.

• Help maintain accurate records of inventory, cycle counts, and compliance documentation.

Reporting and Communication:

• Assist the Store Manager in analyzing sales, labor, and inventory reports to identify trends and inform decision-making.

• Provide regular updates to the Store Manager on departmental performance and employee issues.

Other Responsibilities:

• Perform additional tasks as assigned by the Store Manager, demonstrating flexibility and commitment to the overall success of the store.

Requirements

Required Skills:

• Strong leadership skills with the ability to motivate and develop a diverse team.

• Excellent verbal and written communication skills, capable of building relationships with customers, employees, and suppliers.

• Strong organizational and time-management skills, with the ability to prioritize tasks in a fast-paced environment.

• Knowledge of inventory management and ability to interpret sales data.

• Proficiency in budget management and understanding of financial practices.

• Familiarity with local outdoor trends, activities, and organizations to inform operational and merchandising decisions.

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E.O.E.

Sportsman's Warehouse is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.