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Director of Student Recruitment
3 weeks ago
Description:
- You will be responsible for developing and implementing effective student recruitment strategies for all schools under our management to attract and enroll students throughout the year
- You will lead a team of Recruitment Managers and school based recruitment teams, manage marketing initiatives for student recruitment, and play a vital role in analyzing and strategizing new campus enrollment
- You will train and develop school staff and recruitment teams to have effective recruitment conversations in the field and over the phone at our campuses
Achievement metrics:
- 100% enrollment by first day of school (FDOS)
- 3:1 application collection ratio for new seats
- Application conversion 33%+
- Marketing lead conversion (33% or higher)
- Customer service "secret shopper" score of 85% neutral or greater responses
RESPONSIBILITIES
- Develop and execute comprehensive strategies to attract and enroll students across all grade levels year-round.
- Lead and supervise Recruitment Managers and school recruitment teams to ensure the successful implementation of recruitment efforts.
- Collaborate with the marketing team to develop targeted campaigns and initiatives for attracting and hiring qualified teachers.
- Analyze enrollment data for new campus openings and develop strategic plans to ensure successful enrollment and optimal utilization of resources.
- Develop and manage advertising campaigns to promote student and teacher recruitment, ensuring effective use of resources and platforms.
- Oversee enrollment data systems, ensuring accurate and up-to-date information for reporting, analysis, and decision-making.
- Manage the lottery process for student enrollment, ensuring transparency, fairness, and compliance with relevant regulations.
- Streamline registration processes and create a welcoming onboarding experience for new families, providing them with necessary information and support.
- Collaborate with uniform vendors to ensure the availability of high-quality uniforms at competitive prices while maintaining a professional and consistent appearance for students.
- Plan and coordinate network-wide events to promote the academy and engage the community showcase academic and extracurricular offerings.
- Provide exceptional customer service to parents, teachers, and students from all of our campuses.
- Support external affairs initiatives, such as developing and maintaining partnerships with community organizations and local businesses.
- Provide recruitment support for new site openings, including coordinating marketing efforts and community outreach.
- Value the voices of all staff, families, and students
- Work in collaboration to meet the needs of all stakeholders
- Seek and respond well to feedback and collaborate to find solutions
- Bachelor's degree in Marketing, Business Administration, Education, or a related field
- Bilingual proficiency (English/Spanish)
- At least 4+ years in team management; preferably in a school setting
- Strong leadership and team management skills, with the ability to inspire and guide a diverse team of recruitment professionals.
- Knowledge of student lottery management processes and enrollment regulations is a plus.
- Exceptional organizational and project management skills, with the ability to handle multiple tasks and deadlines effectively.
- Valid Florida Driver's License, and reliable vehicle for transportation
- Ability to travel 40%-60% of the time, as required (mileage and travel reimbursement are provided)
Compensation: Competitive salary commensurate with experience and qualifications. Comprehensive benefits package, including health insurance, retirement plans, and paid time off are offered commensurate with experience. BridgePrep Academy is an equal-opportunity employer and an organization that values diversity.
Disclaimer: This job description describes the general nature and level of work being performed by individuals hired into this job. This is not intended to be an exhaustive list of all responsibilities and duties required. BridgePrep Academy reserves the right to change any or all content of this job description based on business needs. The incumbent, if applicable, will be consulted and notified of any changes before they become effective.
