Paid Media Manager

5 days ago

San Diego, CA, United States FairSquare Inc. Full time
Paid Media Manager
• Department: Marketing; Reports to: Director, Growth Marketing
• Exempt, Base Salary Range: $85k-130k plus Bonus. Position eligible for additional incentives including Bonus, 401(k) match, health and welfare benefits, amazing culture, growth opportunity and more
• Hybrid Schedule, Monday-Friday, 8:00-4:30
• Position Location: Position can work from one of our offices in: San Diego, CA (La Jolla/UTC), Atlanta, GA (near Truist Park), or Orlando, FL (Maitland area).

About the Role

The Paid Media Manager executes and optimizes the FairSquare brands' performance-driven paid media programs with a focus on PPC (Google & Bing), programmatic, and paid social. This is a highly hands-on role-owning campaign setup, pacing, optimization, QA, and reporting for high-budget B2B acquisition programs. The ideal candidate brings deep SEM expertise, programmatic experience, and strong analytical rigor to improve efficiency, scale high-performing segments, and drive predictable growth.

Reporting to the Director, Growth Marketing, this role oversees end-to-end paid media execution, ensures seamless data and tracking across systems, partners with analytics and engineering on measurement accuracy, and collaborates with creative and cross-functional teams to drive full-funnel performance. Success requires direct keyboard experience, technical fluency across data flows and attribution, and the ability to balance daily execution with strategic optimization.

Key Responsibilities

PPC Management (Primary Ownership)
  • Own and execute PPC campaigns across Google Ads and Microsoft/Bing Ads
  • Manage keyword/query mining, bidding strategies, pacing, ad copy testing, segmentation, and extensions
  • Monitor performance daily and optimize toward CPC, CTR, CPA, CVR, volume, and lead quality
Programmatic & Display
  • Build and optimize programmatic campaigns via DSPs (DV360, The Trade Desk, StackAdapt, etc.)
  • Manage inventory quality, creative setup, targeting layers, frequency, and brand safety
  • Support full-funnel strategies including prospecting, retargeting, and intent-driven B2B audiences
Paid Social
  • Launch and optimize Meta campaigns; support testing on LinkedIn, TikTok, Pinterest, etc.
  • Align creative and messaging with audience segments and funnel stages
Data, Tracking & Technical Accuracy
  • Maintain strong understanding of pixels, UTMs, tag management, and CRM/CDP integrations
  • Partner with analytics and engineering teams to ensure accurate measurement and attribution
Optimization, Analysis & Reporting
  • Identify trends and optimization opportunities across all channels
  • Provide clear insights and recommendations to internal teams and external partners
  • Maintain disciplined pacing across multiple budgets and campaigns
Cross-Functional Alignment
  • Collaborate with creative teams on ad copy, creative iterations, and landing page testing
  • Partner with Sales, Product, and Marketing to align targeting with B2B goals
  • Stay up to date on platform changes, AI advancements, and best practices
Qualifications
  • 5-7+ years of hands-on PPC experience across Google Ads and Microsoft/Bing Ads
  • Proven success meeting KPIs (CPA, CPL, ROAS, CVR, lead quality)
  • Experience with programmatic DSPs (DV360, The Trade Desk, StackAdapt, etc.)
  • Strong understanding of tagging, UTMs, attribution, and conversion tracking
  • Experience running Meta campaigns and one additional paid social channel
  • Strong Excel/Sheets skills and comfort with large datasets
  • Clear, analytical communicator with strong attention to detail
  • B2B campaign experience strongly preferred
Nice to Have
  • In-house experience, ideally in FinTech or a performance-driven environment
  • Experience with TTD, LiveRamp, or other programmatic tools
  • Experience with complex data integrations or server-side tracking
  • Familiarity with Salesforce or other CRM platforms

Why FairSquare?

FairSquare is building the future of SMB finance. We combine technology, partnerships, and insight to make business funding faster, more transparent, and more personalized. Our Product team leads with structure, clarity, and measurable impact - and we're looking for a leader who can do the same.

FairSquare and its family of brands has been serving the small business community since 1999. We have provided more than $3 billion in funding to over 50,000 customers to support their working capital and equipment financing needs. We are one of the country's largest private providers of small business loans, having funded more than $3 billion to help small businesses grow. Our personal approach helps strengthen small business owners and we pride ourselves on being a resource they can trust. We are believers in small business owners.

FairSquare is an Equal Opportunity Employer.

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