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Brand & Product Strategist

2 weeks ago

Vienna, VA, United States BRMi Full time
Overview

BRMi is seeking a Brand & Product Strategist to support a large financial services client for a 6 month contract in Vienna VA.

We are seeking a skilled marketing professional to join our team as a Brand & Product Marketing Strategist II. This contract role will be responsible for managing projects and campaigns in close partnership with internal teammates and cross-functional partners. The ideal candidate will be a collaborative, results-driven marketer with experience leading integrated campaigns and supporting business goals.

** Hybrid in Vienna VA 2 days per week, changing to 3 days per week starting in April 2026.

Click here to learn about BRMi's culture.

Click here to see BRMi's Glassdoor reviews

Responsibilities

  • Serve as a marketing campaign manager, partnering with team members to deliver holistic marketing campaigns from strategy development through execution.
  • Collaborate with business stakeholders, marketing leaders, and cross-functional partners to identify opportunities that drive product adoption, engagement, retention, and referral behavior across paid, owned, and earned channels.
  • Support the development of campaign briefs and for a range of marketing campaigns and channels (email, push, in-app messaging, paid media, etc.).
  • Assist in executing the product marketing roadmap, including campaign testing and optimization.
  • Participate in marketing scrum teams, helping prioritize backlogs and align campaign execution with business unit goals.
  • Ensure marketing deliverables meet defined standards and acceptance criteria via Agile ways of working, coordinating with appropriate stakeholders.
  • Support business-critical processes such as compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals.
  • Maintain knowledge of the brand, products, services, and competitive trends to inform campaign strategy and execution.
  • Evaluate and report on campaign performance, test results, and data insights to stakeholders.
  • Deliver effective communications and presentations to departmental and executive management.
  • Collaborate with agency partners and internal teams to ensure integrated strategies and campaigns are executed and optimized.
  • Manage key stakeholder expectations and contribute to ad hoc initiatives as needed.
Qualifications
  • Experience leading brand, product, and/or marketing campaigns, including strategy, execution, and problem-solving.
  • Strong project management and client management skills, with experience working on cross-functional teams.
  • Ability to develop and execute go-to-market plans that drive business results.
  • Excellent organizational, planning, and time management skills; ability to multi-task and adapt quickly.
  • Strong analytical skills; able to synthesize results and present recommendations.
  • Working knowledge of marketing and financial industry trends, products, and services.
  • Proficiency with PCs and collaboration/product management tools.
  • Effective verbal, written, and interpersonal communication skills.
  • Bachelor's Degree in Marketing, Strategy, Business, Finance, or related field, or equivalent experience.
  • Product Owner Certification or equivalent experience is a plus.
  • Familiarity with Navy Federal products, services, and organizational objectives is preferred but not required.
  • Familiarity with Marketing campaign development and management in a highly-regulated industry, including collaborating with compliance, fair lending, general counsel is preferred but not required
Additional Details:
  • This is a temporary contract position expected to last approximately six months.
  • The contractor will work closely with existing team members to ensure continuity and successful delivery of marketing projects and campaigns.
  • Mentorship of junior team members is not required but collaboration and knowledge sharing are encouraged.

Benefits:
• Comprehensive Medical, Dental, and Vision Insurance
• Employer-Paid Life Insurance
• Employer-Paid Short-Term and Long-Term Disability Insurance
• 401(k) Plan with Immediate Vesting eligibility on the first of the month following start date
• Paid Time Off (PTO) that includes Vacation Leave, Sick Leave, and 11 Paid Holidays
• Educational Assistance

Salary: $95K-105K

** BRMi will not sponsor applicants for work visas for this position.**

**This is a W2 opportunity only**

EOE/Minorities/Females/Vet/Disabled

We are an equal opportunity employer that values diversity and commitment at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance, and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, age, marital status, physical or mental disability, medical condition, veteran status, or any other factor determined to be unlawful by federal, state, or local statutes.