Digital Marketing Specialist

3 days ago

Juno Beach, FL, United States SUN Technical Services Full time

BHI Energy is seeking a Digital Marketing Specialist for a long term contract assignment. As part of the B2B Digital Experience team you will work closely with B2B partners managing and delivering our HubSpot email marketing initiatives.

Summary:

This role has client-facing responsibilities including but not limited to technical consulting for lead generation, and email development, prospect journey, campaign workflows, data management, testing, client training and analytics reporting.

  • Execute multiple digital marketing campaigns using HubSpot creating campaign workflows
  • Collaborate and work with UX specialists, designers, project managers, QA specialists, and marketing consultants to ensure the delivery of highly effective email products to our partners
  • Utilize strong attention to detail to create and optimize quality email projects based on best practices, web (ADA) and email (CAN-SPAN) compliance as well as internal development process standards and platform governance
  • Give realistic estimates of work and deliver on those timelines
  • Proactively identify, troubleshoot, and address issues as they arise
  • Responsible for the improvement, governance, and maintenance of HubSpot processes by proactively gathering input from internal and external stakeholders and providing feedback and suggestions to management
  • Maintain the drive to be passionate about delivering a customer experience that exceeds expectations
  • Actively identify process improvement opportunities
Job Requirements

Required Qualifications/Education/Education:

Education: B.A. or B.S. degree- bachelor's degree in related field (Journalism, Communication, Marketing, Liberal Arts, Public Relations, Advertising, etc.)

Must have at least 4+ years of experience.
  • Experience in lead management systems (LMS), content management systems (CMS). Marketing Systems (Email) and CRMs (Salesforce)
  • Expert in HubSpot Marketing
  • Expert managing and creating digital marketing campaigns; email campaigns workflows, reporting dashboards.
  • Deep knowledge of the email channel and digital analytics best practices
  • Passion for digital marketing with understanding of HTML, CSS and other Adobe CS
  • Certified HubSpot Inbound a plus
  • Have strong communication skills, excellent attention to detail, be well-organized and able to handle multiple projects simultaneously with a tenacious belief in hitting deadlines and meeting commitments.
  • Demonstrate analytical thinking and independent management skills
  • Proficiency in blogging platforms and/or content management skills

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