VMS - Marketing Analyst / Brand Marketing Analyst

VMS - Marketing Analyst / Brand Marketing Analyst - Contract - New York, NY- $55.00 - $60.00/hr.

The final salary or hourly wage, as applicable, paid to each candidate/applicant for this position is ultimately dependent on a variety of factors, including, but not limited to, the candidate's/applicant's qualifications, skills, and level of experience as well as the geographical location of the position.

Applicants must be legally authorized to work in the United States. Sponsorship not available.

Our client is seeking a VMS - Marketing Analyst / Brand Marketing Analyst in New York, NY

Role Description
• Independently manage campaign setup, pacing, and optimization within DSPs such as Yahoo DSP, Amazon DSP, DV360, etc.
• Execute campaign management workflows: creative trafficking, audience setup, flighting, and reporting to drive reporting.
• Lead campaign QA and troubleshooting to ensure accurate delivery and reporting.
• Build and analyze campaign reports to surface insights and inform next steps.
• Share results from campaign performance data for optimization analysis and post-campaign reporting.
• Partner with the team and external vendors to execute pilot campaigns and emerging channel tests.
• Maintain campaign trackers, budgets, and documentation to ensure smooth execution.
• Contribute to playbooks and process improvements for emerging channel activation.
• Support cross-channel learning by documenting test outcomes and key learnings.
• Stay current on new DSP capabilities, ad formats, and targeting innovations within the programmatic landscape.
• As a Paid Media Specialist for Growth Marketing Platforms, you'll own the planning, activation, and optimization of paid media campaigns across emerging channels, including programmatic CTV and digital audio
• You'll manage campaign setup, trafficking, reporting, and optimization within demand-side platforms (DSPs) while contributing to test-and-learn initiatives that advance our paid media innovation agenda.
• This role is ideal for someone with 2-4 years of Programmatic, Paid Media, or Ad Operations experience who's eager to build foundational skills in programmatic media buying and data-driven marketing.

Skills & Requirements
• 2-4 years of experience in digital media planning, buying, or programmatic activation.
• Demonstrated hands-on keyboard experience managing campaigns in DSPs (DV360, Yahoo DSP, or Amazon DSP).
• Strong understanding of programmatic fundamentals, optimization levers, and performance metrics.
• Analytical mindset with experience interpreting campaign data and performance dashboards.
• Ability to manage multiple campaigns with precision and accountability.
• Passion for innovation and interest in emerging programmatic environments such as CTV and audio.
• Bachelors Degree

Benefits/Other Compensation

This position is a contract/temporary role where Hays offers you the opportunity to enroll in full medical benefits, dental benefits, vision benefits, 401K and Life Insurance ($20,000 benefit).

Why Hays?

You will be working with a professional recruiter who has intimate knowledge of the industry and market trends. Your Hays recruiter will lead you through a thorough screening process in order to understand your skills, experience, needs, and drivers. You will also get support on resume writing, interview tips, and career planning, so when there's a position you really want, you're fully prepared to get it.

Nervous about an upcoming interview? Unsure how to write a new resume?

Visit the Hays Career Advice section to learn top tips to help you stand out from the crowd when job hunting.

Hays is committed to building a thriving culture of diversity that embraces people with different backgrounds, perspectives, and experiences. We believe that the more inclusive we are, the better we serve our candidates, clients, and employees. We are an equal employment opportunity employer, and we comply with all applicable laws prohibiting discrimination based on race, color, creed, sex (including pregnancy, sexual orientation, or gender identity), age, national origin or ancestry, physical or mental disability, veteran status, marital status, genetic information, HIV-positive status, as well as any other characteristic protected by federal, state, or local law. One of Hays' guiding principles is 'do the right thing'.
We also believe that actions speak louder than words.
In that regard, we train our staff on ensuring inclusivity throughout the entire recruitment process and counsel our clients on these principles. If you have any questions about Hays or any of our processes, please contact us.

In accordance with applicable federal, state, and local law protecting qualified individuals with known disabilities, Hays will attempt to reasonably accommodate those individuals unless doing so would create an undue hardship on the company. Any qualified applicant or consultant with a disability who requires an accommodation in order to perform the essential functions of the job should call or text 813.336.5570.

Drug testing may be required; please contact a recruiter for more information.

#LI-DNI

---