Senior Growth Campaigns Manager
1 week ago
At-Bay is a fast-growth InsurSec company (Insurance x Cybersecurity) on a mission to bring innovative products to the market that help protect small businesses from digital risks. As an InsurSec provider, we uniquely combine insurance with mission-critical security technologies, threat intelligence, and human expertise, to bridge the critical security capability gap that exists among SMBs in the community. We believe InsurSec is an $80B market opportunity and we are excited to introduce our first Senior Growth Campaigns Manager role to the security team in order to help expand our reach and influence in the business and security community, of which we serve 40,000 customers. Our unique model has positioned us as both a Forbes Fintech 50 and a Fortune Cyber 60.
Role overview:
This role is responsible for building and executing persona-driven outbound campaigns that generate qualified leads, strengthen customer trust, and convert interest into revenue. Reporting to the Chief Business Officer, this position will collaborate closely with Sales, Product Marketing, RevOps, and Creative to design scalable programs that blend storytelling with measurable business outcomes. If you're someone who thrives on turning insights into action, simplifying complex ideas into compelling narratives, and experimenting with new channels and tactics to drive growth - this is the place for you.
How you'll make an impact:
By 3 Months
- Gain a deep understanding of our business model-how products, services, and distribution channels work together to help customers mitigate digital risk.
- Launch your first outbound campaign from planning through execution and performance measurement.
- Define clear audience segments and persona insights to guide outbound messaging and targeting.
- Build strong partnerships with Sales, Product Marketing, and RevOps to ensure alignment on campaign goals and reporting.
- Audit existing outbound programs to identify quick wins that boost performance and efficiency.
- Take ownership of multiple outbound campaigns end-to-end, each tied to measurable pipeline contribution.
- Refine messaging and segmentation based on performance data and feedback from Sales.
- Launch an account-based initiative that integrates outbound, partner, and event elements.
- Introduce process improvements that streamline campaign execution and reporting.
- Deliver regular performance insights to leadership, clearly demonstrating business impact.
- Led successful B2B outbound or growth campaigns that generated qualified pipeline and measurable revenue impact.
- Developed persona-based messaging and tested creative approaches that improved conversion.
- Partnered closely with Sales and RevOps to optimize segmentation, targeting, and handoffs.
- Used campaign data to surface insights, guide decisions, and improve outcomes.
- Worked hands-on in Salesforce, HubSpot, or similar tools to manage, track, and report campaign performance.
- Proven ability to balance strategic planning with hands-on execution-from concept to measurable results.
Our estimated base pay range for this role is $150,000-180,000 per year, with an OTE of $175,000 - $210,000. Base salary is determined by a variety of factors including but not limited to market data, location, internal equitability, domain knowledge, experiences and skills. In general, if the position sparks your interest we encourage you to apply - our team prioritizes talent.
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