Head of Marketing
1 week ago
HiveWatch is a tech-forward, inclusive organization fostering the evolution of the physical security industry. We are a diverse team of forward thinkers who empower each other to find creative and collaborative solutions in an industry ripe for modernization. We are passionate about the problems we're solving for our customers and equally passionate about the company we're building.
HiveWatch is here to help security teams pivot from chasing threats to preventing them. We protect organizations, people, and property through the intelligent orchestration of physical security programs. With better communication, more insights, and less "noise", we are modernizing what it means for businesses and their employees to truly feel safe.
- Funding & Growth Momentum HiveWatch recently closed a $33M Series B, bringing total funding to over $65 million. The company is entering "Phase 2: Scale" with multiple Fortune 500 customers secured. 95% of Americans have interacted with a product, service, or brand protected by HiveWatch.
- Founder with Deep Industry Expertise Ryan Schonfeld, Founder & CEO, began his career as a police officer and investigator before leading Global Security and Safety Technology at Fox Group. He founded HiveWatch to disrupt an antiquated physical security industry with AI-powered tools that free security operators from false alarms to focus on real threats.
- Cutting-Edge AI Technology Security leaders are under tremendous pressure to modernize their function using AI, and HiveWatch is uniquely positioned to automate 90%+ of alarm responses for organizations, transforming how enterprise security teams work.
- Culture of Ownership & Impact This is an environment where you can take genuine ownership, build meaningful relationships, and deliver results quickly. If you want to help build and scale a rapidly expanding organization with a real path to advance your career, this is the place.
- Relationships That Matter Our Customers aren't just clients - they're long-term partners. We value birthday cards over business cards and pride ourselves on building genuine relationships that drive trust and growth.
We are seeking a dynamic and strategic Head of Marketing to lead our marketing organization through our next phase of growth with the potential to scale into the CMO seat. This role will be full time in person in El Segundo.
As a key member of our executive team, you'll report directly to the Co-Founder & CEO and be responsible for scaling our marketing function, driving revenue growth, and establishing our brand as a market leader in the physical security space.
This is a rare opportunity to shape the marketing strategy and build a world-class team at a fast-growing company. You'll own every aspect of our marketing efforts while working hand-in-hand with our sales organization to drive predictable, scalable growth.
Key Responsibilities
Strategic Leadership
- Develop and execute comprehensive marketing strategy aligned with company growth objectives and revenue targets
- Continue building and lead a high-performing marketing team across all disciplines including demand generation, public relations, product marketing, brand, and marketing operations
- Establish marketing as a key revenue driver and trusted partner to the sales organization
- Prepare marketing performance and strategic initiatives to present to the executive team and the Board
- Own pipeline generation targets and work closely with sales leadership to ensure marketing qualified leads convert to sales qualified opportunities
- Lead growth marketing to execute multi-channel programs including digital advertising, content marketing, webinars, events, and account-based marketing
- Provide strategic direction for marketing automation, lead scoring, and nurture program optimization while overseeing tactical implementation
- Develop go-to-market strategies for new product launches and market expansion initiatives
- Define and evolve company brand positioning, messaging, and value proposition
- Continue to evolve thought leadership through content strategy, speaking opportunities, and industry engagement
- Oversee website optimization, design, and user experience to maximize conversion and reflect brand values
- Partner with Director of PR and Marketing to manage external communications strategy and coordinate with external PR firm(s)
- Partner closely with Head of Sales to establish shared revenue targets, lead quality standards, and handoff processes
- Implement systems and processes to ensure seamless lead management and attribution
- Collaborate on account-based selling strategies for enterprise prospects
- Oversee the development of sales enablement materials including case studies, competitive intelligence, and presentation templates through product marketing and content team members
- Build robust marketing tech stack including CRM integration, marketing automation, and analytics platforms
- Establish key performance indicators and reporting dashboards to measure marketing effectiveness and ROI
- Implement processes for campaign optimization, A/B testing, and continuous improvement
- Manage marketing budget allocation and vendor relationships
- 10+ years of marketing experience with at least 4 years in leadership roles at B2B SaaS companies
- Proven track record of scaling marketing organizations from Series B through Series C and beyond
- Deep expertise in demand generation, digital marketing, and marketing automation platforms
- Experience building and managing teams of 5+ marketing professionals across multiple disciplines
- Strong analytical skills with ability to use data to drive decisions and demonstrate marketing ROI
- Excellent communication and presentation skills with experience presenting to C-level executives and boards
- Experience with software enterprise sales cycles
- Previous experience at a high-growth SaaS company that achieved successful exit or IPO
- Background in product marketing with experience positioning technical products for multiple buyer personas
- Knowledge of marketing to technical audiences including developers, IT professionals, or data practitioners
- Track record of building brand awareness and thought leadership in competitive markets
- Experience with international market expansion and localization strategies
- Base salary range for this position is $200K - $250K USD per year
- Eligible for Bonus
- Eligible to participate in HiveWatch Equity Incentive Plan
BENEFITS & CULTURE:
At HiveWatch, we're passionate about taking care of our people - and it shows in the benefits we offer. Our team enjoys:
- Comprehensive health coverage: medical, dental, vision, and life insurance
- Cutting-edge work in an emerging field with huge growth potential
- Competitive compensation packages designed to reward top talent
- A modern, newly renovated HQ right on Main Street in El Segundo, CA
- 401(k) with a 4% company match to help you invest in your future (match launches in 2026)
- Flexible paid time off so you can recharge when you need it
- Additional benefits include ClassPass credits and a discount on pet insurance
- A family-friendly, compassionate culture that values balance and belonging
We encourage you to challenge the status quo, share your perspective, and leave fear at the (access-controlled) door.
OUR EEO STATEMENT:
HiveWatch is an equal opportunity employer and we are committed to cultivating a work environment that supports, inspires, and respects all individuals. We execute our hiring practices so that they are merit-based and we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity/expression, marital status, age, disability, medical condition, genetic information, national origin, ancestry, military or veteran status, or other protected characteristic.
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