Specialist, Marketing Strategy

6 days ago

New York, NY, United States Goodwin Procter Full time
Join Goodwin's Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world's most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team - all business professionals at the firm - you'll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do.

Here, we're not just supporting a law firm; we're partnering with attorneys and clients to deliver cutting-edge solutions in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we're proud to have been recognised as the "Best Business Team" by The American Lawyer.

This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers.

We are seeking an experienced, detail-oriented, and analytically focused Marketing Strategy Specialist to join our dynamic Brand & Strategy team at Goodwin, a top-ranked global 50 law firm. As the Marketing Strategy Specialist, you will play a key role in supporting the execution of integrated marketing campaigns that align with the firm's strategic priorities. You'll collaborate closely with the Manager of Marketing Strategy and cross-functional teams to bring campaigns to life, track performance, and contribute to the continuous improvement and growth of marketing efforts.

The ideal candidate has a knowledgeable background and understands the technical application of multi-channel marketing campaigns, is both creative and analytical, has a keen eye for detail, and thrives in a fast-paced, collaborative environment.

What You Will Do:
  • Take a leading role in the planning and execution of multi-channel marketing campaigns that support firm-wide initiatives, practices areas, and other projects.
  • Generate reports to gather, log, and monitor performance metrics to track campaign goals, KPIs, and identify trends.
  • Lead and collaborate on campaign timelines, deliverables and workflows with internal and external stakeholders.
  • Collaborate with internal and external stakeholders to ensure campaign assets align with brand standards and strategic objectives.
  • Contribute to the creation and editing of marketing content, including copywriting support for digital, print and video materials.
  • Manage and coordinate email marketing efforts, including drafting, scheduling, and performance tracking of email campaigns
  • Participate in team meetings and brainstorms and contribute to the development of post-campaign reviews to share learnings and ideas.
  • Stay current on marketing best practices, tools, and technologies to support efficiency.
Who You Are:
  • 4+ years of experience in marketing, preferably in a professional services or agency environment.
  • Bachelor's degree in marketing, communications, business, or related field (or equivalent experience).
  • Experience working in professional services is a plus but not essential - we welcome applications from all backgrounds.
  • Experienced with digital marketing platforms (Google Analytics, Sprout Social, Parse.ly, Clarity, Dynamics) and project management tools (Workfront).
  • A strategic and organized team player who thrives in a collaborative environment.
  • Data-driven and solution-oriented mindset with an eye for identifying trends and insights.
  • Comfortable juggling multiple projects and deadlines with a positive attitude.
  • An autonomous and curious learner who is eager to grow and contribute to strategic marketing initiatives.
  • Proficient within the Microsoft Suite.
  • Experience managing email marketing campaigns and working with email platforms (Dynamics).
  • Firm culture is hybrid work environment.
  • Occasional travel to other Goodwin offices as needed
#LI-MS1

Benefits and More

At Goodwin, you will discover your next career opportunity with a rewarding compensation package and comprehensive benefits, including:
  • Flexible work arrangements and hybrid work schedule
  • Health, dental, and vision insurance
  • Life and disability insurance
  • Retirement & Savings Plan
  • Emergency back-up child and adult care
  • Paid vacation, sick time off, and holidays
  • Professional development and career advancement opportunities
  • Employee recognition and reward programs
  • Employee wellness and assistance programs
  • Employee discounts and perks


Consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.

Consistent with the SF Fair Chance Ordinance, an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.

Goodwin Procter LLP is an equal opportunity employer. This means that Goodwin Procter LLP considers applicants for employment, and makes employment decisions without unlawful discrimination on the basis of race, color, gender, gender identity or expression, age, religion, national origin, citizenship status, disability, medical condition, genetic information, marital status, sexual orientation, military or veteran status, or other legally protected status.

To request a reasonable accommodation to participate in the job application or interview process in the US, contact the Benefits Department by email or by phone at 617-570-1800. To request any disability or neurodivergence related accommodations to participate in the job application or interview process in the UK or Germany, please email the Recruiting Department. Any information you provide will be in the strictest confidence, and only used for the purpose of providing the accommodations needed. Requesting accommodations will not adversely affect the outcome of your application.

This position is eligible for overtime: No

The Target Salary Range For This Position Varies By Location And Is Commensurate With Relevant Experience: $80,000.00 - 100,000.00

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