Bonneville Phoenix Marketing Manager
2 weeks ago
If you are looking to work in a fast paced, fun filled marketing and media environment with market leading local brands that create more live news and sports content than anyone in Arizona, and includes exclusive broadcast rights to the Phoenix Suns, Arizona Cardinals, Arizona Diamondbacks and Arizona State Sun Devil Athletics, then this job is for you.
Who We Are
At Bonneville International, our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve. As an integrated media company, we provide content, advertising, and digital marketing solutions across 23 radio stations in Denver, Phoenix, Sacramento, Salt Lake City, San Francisco, and Seattle, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. We are responsible for lifting and inspiring with respect and giving voice to all the communities and clients we serve.
We believe that empowering our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities. We're proud of our history and we want talented people to join us as we continue to grow
To learn more about Bonneville and how our local media matters, visit: https://bonneville.com/
Position Overview
The Marketing Manager is a strategic, creative, and data-driven leader responsible for shaping and executing the marketing vision for KTAR News and Arizona Sports. This role focuses on building a marketing strategy, brand campaigns, promotions and cross-platform initiatives. The person will work closely with content, sales, and digital/social teams to grow audience reach, and enhance engagement.
Note: Work configurations are subject to change based on business needs and at company discretion.
- This position is an onsite role that requires the employee to regularly work at our Phoenix site.
Primary job duties will include, but are not limited to:
- Develop and execute marketing strategies that elevate station brands, drive audience growth, and generate revenue opportunities.
- Foster a culture of creativity, innovation, and collaboration across teams, inspiring ideas that connect with audiences.
- Collaborate with content and sales leadership to align campaigns with audience goals, advertiser needs, and brand positioning.
- Maintain consistent brand messaging and creative execution across all platforms - on-air, digital, social, streaming, and live events.
- Coordinate cross-platform promotions, contests, and partnerships.
- Oversee promotional content on station websites, apps, on-air and streaming platforms.
- Collaborate with content and digital/social teams to brainstorm and execute creative campaigns that resonate with target audiences.
- Ensure all digital marketing and promotional campaigns reflect the station's voice and meet quality standards.
- Coordinate and execute on-site activations for Arizona Sports and KTAR News, ensuring brand consistency and high engagement.
- Lead the planning and execution of brand social media marketing campaigns, including paid and organic strategies, to grow reach, engagement, and conversions, working with director of digital media.
- Collaborate with digital teams to develop creative assets, posting schedules, and engagement tactics that support audience and revenue goals that include subscribers, database growth, page and video views.
- Use digital analytics to track marketing campaign performance, identify trends, and optimize strategies for maximum impact.
- Bachelors Degree in Marketing, Business, or Communications preferred and/or equivalent experience and training
- 3+ years marketing experience with a proven record of revenue and content producing programs and campaigns
- Experience with web content creation as well as social media management
- Graphic design capabilities preferred
- Experience in managing a department budget
- Experience with event management, including logistical coordination, and execution
- Experience managing a team; proven delegation, problem-solving and prioritizing skills.
- Flexible schedule and able to work days, nights and weekends
- Willing to be flexible with work environment i.e., working outdoors in any condition, at sporting events, local businesses, etc.
- Knowledge of FCC contest rules and policy preferred
- Valid driver license with proven ability to safely drive a personal and/or company (as circumstances may provide) vehicle without exposing company to serious liability risks
- Receive, process, and maintain information through oral and/or written communication effectively
- Ability to extend hand(s) and arm(s) in any direction with good eye and hand coordination
- Lift, move, and carry up to 50 pounds periodically
- Walk or stand for long periods of time
$70,000 - $75,000
Salary to be determined by multiple factors including but not limited to evaluation of the education, experience, knowledge, skills, and abilities of the applicant along with internal equity and alignment with market data.
What We Offer You: Check Out Our Bonneville Benefits
Employees at Bonneville can enjoy a broad offering of benefits, including:
- Employee Assistance Program (EAP) services
- Access to an entire team of free financial planners
- Matches on contributions to charitable organizations after one year of service
- Continuous growth and development opportunities
- Dynamic team culture that values teamwork, having fun, and collaboration
Bonneville is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.
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