Marketing Lead

4 days ago

San Francisco, CA, United States AutoMat Co. Inc Full time
What is Automat?

Automat was founded by a diverse group of creative technologists from teams like Google's Creative Lab and Samsung's Think Tank Team. We envision a future where intelligent agents streamline business operations -- and one day, run their own enterprises.

We're redefining Enterprise AI Agents (Robotic Process Automation) and Intelligent Document Processing (IDP), developing the necessary tooling and infrastructure to incorporate the advancements of AI into practical, real-world applications.

We value curiosity, collaboration, and impact above rigid requirements. If you're excited about AI, automation, and creative experimentation, and want to shape how intelligent systems reach and inspire the world -- this role is for you.

The Role

We're looking for a Head of Marketing / Growth to build and scale Automat's brand and demand engine. You'll define how we reach new audiences, craft our story across digital channels, and translate technical innovation into powerful, human-centered narratives.

You'll lead end-to-end marketing initiatives -- from content and lifecycle campaigns to SEO and performance marketing -- while using data and experimentation to drive measurable growth.

This role blends creativity and analytics: part storyteller, part strategist, part growth hacker. You'll work closely with our founders, engineers, and forward-deployed teams to ensure Automat's message connects authentically with customers and the broader AI ecosystem.

What You'll Do
  • Design and execute integrated marketing campaigns across email, web, and social channels to drive awareness and adoption of Automat's platform
  • Lead content strategy -- from thought leadership and case studies to videos and community initiatives -- ensuring consistent storytelling and brand voice
  • Develop and optimize SEO/GEO and paid search strategies to increase reach and engagement
  • Analyze performance data and run growth experiments to identify new opportunities and improve Automat's ROI
  • Collaborate with product, engineering, and sales teams to align messaging, launch new features, and support customer success stories
  • Build and manage the full marketing stack, automation workflows, and analytics dashboards for campaign tracking and insights
  • Stay ahead of algorithmic trends on LinkedIn, X, and other platforms to maximize organic traction
What Drives You
  • Turning complex, technical concepts into clear and inspiring stories
  • Working hands-on with campaigns and data to uncover what truly resonates
  • Rapid experimentation and iterating quickly based on signal, not noise
  • A genuine curiosity about the intersection of AI, creativity, and business growth
  • Building systems and playbooks that can scale storytelling impact
What's in Your Toolbox
  • Strong grasp of modern growth and content marketing channels (email, SEO, GEO, paid search, organic social)
  • Experience running and optimizing full-funnel campaigns across awareness, acquisition, and retention
  • Fluency with analytics and automation tools (e.g., HubSpot, Google Analytics, Webflow, Notion, Figma, or similar)
  • Comfort analyzing data to identify growth levers and optimize CAC-to-LTV
  • Excellent written communication -- you know how to make technical ideas feel accessible and exciting
  • Experience with AI tools (e.g., Cursor, Windsurf, Jasper, or similar) to accelerate content creation and analysis
What We Are Looking For
  • Exceptional ability to bridge technical and non-technical teams
  • 3-6+ years of experience in marketing, with 2+ years in a leadership role at a high-growth startup
  • Proactive mindset and high initiative, with a bias toward action and experimentation
  • An intrinsic desire to leave things better than you found them
  • Data-driven but brand fluent -- you believe performance and storytelling are both essential.

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