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Digital Asset Coordinator

2 weeks ago

Vienna, VA, United States Shuvel Digital Full time

Digital Asset Coordinator

Hybrid

Vienna, VA.

Description:

  • Conduct the daily management of the Digital Asset Management System (DAMs)

  • Maximize discovery of digital assets by enhancing product and lifestyle images with metadata that follows established guidelines and are consistent with business objectives

  • Manage lifecycle of image assets after creation, including select and ingestion within AEM digital asset management system (DAM)

  • Subject matter expert for the digital asset management system (DAMs); maintain accurate system procedures and policies; develop process improvements, testing, and documentation; provide training and system support

  • Identify and communicate opportunities for improvement to aid in the overall enrichment of the metadata lifecycle

  • Coordinate and maintain organization of all assets and files for the Marketing Creative Services team, including Internally Generated Photography and Video, Campaign Photography, Stock Photography, Logos, Design Assets, Video B-roll, and other Special Projects

  • Point of contact for all asset requests and handoff from internal team members in marketing, content strategists, and back-end developers, as well as outside vendors and partners

  • Research streamlining opportunities to improve search engine concepts within the DAMs

  • Create, develop, grow, and maintain a naming convention framework that is organized and allows for locating files quickly and seamlessly.

  • Ensure and manage the workflow of proper naming, labeling and organizing of all content for all channels

  • Responsible for researching and helping implement new technologies that streamline platforms and processes