ECommerce Advertising Specialist

5 days ago

Fullerton, CA, United States Bear Down Associates LLC Full time
Job Description

Job Description

Bear Down Brands is a network of consumer brands (Pure Enrichment, Bentgo, Brusheez, and Verilux) that each focus on premium home, health, and personal care products. It is our mission to create elevated wellness essentials that enhance the way you care for yourself and the world around you.

We are seeking a full-time, experienced Amazon PPC specialist to assist with optimizing and scaling our current advertising campaigns as well as building new campaigns. Amazon advertising will be the main focus for this role, but a small percentage of time will be spent on other Ecommerce ads including Walmart and Target. This candidate will report directly to the Director of Ecommerce Advertising.

Core Responsibilities:

  • Create, manage, and optimize Amazon Advertising campaigns to drive traffic, increase sales, and maximize ACoS
  • Use automated bid tool to manage and adjust bids, budgets, and targeting settings to ensure campaigns are meeting performance goals
  • Pull weekly performance reports and help summarize key metrics (ACOS, TACOS, CPC, ROAS)
  • Conduct keyword research and develop targeting strategies that meet customers at each phase of the shopping journey
  • Audit search term reports and identify irrelevant traffic for negative keywording
  • Help monitor budgets, bids, and pacing across active campaigns
  • Assist in competitor analysis and ad strategy reviews
  • Collaborate with the Director of Ecommerce Advertising to test and implement new tactics

Skills and Minimum Qualifications:

  • Minimum 2 years of experience with Amazon Ads (keyword research, campaign structure, campaign creation, bid optimization, etc.)
  • Experience working with a bid management tool - XNurta/Xmars preferred, but not required
  • Experience with DTC, Walmart, and Target advertising preferred, but not required.
  • Strong understanding of Amazon Advertising console
  • Understanding of SEO, PPC, and other digital marketing techniques
  • Ability to analyze data that actions informed decision making
  • Strong project management and organizational skills

Benefits:

We support our team with a collaborative and flexible environment, while continuing to embody the entrepreneurial spirit that got us to where we are today. When working for Bear Down Brands, you can expect:

  • Competitive pay with an annual bonus potential
  • Medical, dental and vision
  • 401k with company matching
  • Paid Time Off: Vacation (3 weeks), Sick and Holidays
  • Paid Volunteer Time Off: 2 days annually
  • Half-day Summer Fridays from Memorial to Labor Day
  • Regular company events/initiatives
  • Annual performance & compensation review
  • Growth and development

Salary Range:

$75,000 - $85,000 DOE

Actual base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and relevant job & industry experience.

Location

Hybrid schedule with one day / week in office at our Fullerton, CA headquarters. Open to remote employment for the right candidate.

Bear Down Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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