Head of Product Marketing

1 week ago

San Francisco, CA, United States Patch Full time
Why Patch, why now

Patch exists to put the planet back in balance by scaling unified climate action through software, market infrastructure, and culture-driven execution. Every day our platform not only curates the world's most trusted carbon-removal and environmental datasets-it also moves 100s of millions of dollars to projects that cut, capture, or store CO₂ for good.

Our culture is built on three non-negotiables:
  • We build the future we want - we don't wait for permission; we shape the market.
  • We're all in this together - direct, empathetic teamwork inside Patch and across the climate ecosystem.
  • We amp it up - urgency and unreasonably high standards because the planet can't wait.
If that mindset energizes you, read on.

About the role

We're looking for a seasoned Head of Product Marketing to lead and scale our Product Marketing function. This leader will define how we bring our products to market, sharpen our positioning and messaging, and drive growth across our core customer segments. As a member of the marketing leadership team, you will partner closely with Product, Sales, and Customer Success to ensure we win in the market, accelerate revenue, and strengthen our leadership position.

This is a high-visibility role that combines strategy, storytelling, and execution. The ideal candidate is equal parts strategist and builder-someone who can operate at the executive level while rolling up their sleeves to drive outcomes.

What you'll tackle
  • Define the company and product narrative, translating complex climate and carbon market concepts into clear, differentiated value propositions. Build messaging that connects Patch's role as a strategic partner with expert advisors to our end-to-end platform, addressing our key enterprise buyer needs.
  • Own the Go-to-Market strategy for launches, driving measurable outcomes across awareness, adoption, and pipeline. Partner with Product to prioritize and commercialize roadmap initiatives tied to customer needs.
  • Lead market research on the voluntary carbon market (VCM), buyer trends, and policy shifts to inform strategy. Build competitive intelligence that arms Sales with differentiated positioning and objection handling.
  • Supercharge the Sales team through developing training, playbooks, and collateral, as well as supporting strategic deals with tailored narratives that address complex enterprise requirements.
  • Create, refine, and operationalize segmentation frameworks and ICPs to guide pipeline and product strategy.
  • Own corporate, product, and customer communications, ensuring clarity and credibility. Drive external storytelling that reinforces Patch's role in scaling unified climate action. Align internal communications so employees and partners confidently articulate our mission and value.
  • Partner closely with key stakeholders in Product, Demand Gen, and Content to influence the roadmap, build pipeline, and support Patch's stellar brand.
  • Lead and develop a high-performing PMM team, setting a high bar for clarity, quality, and credibility in internal and external facing work. Foster a culture of urgency, accountability, and intellectual pragmatism aligned with Patch's mission.
What makes you a great match
  • You've spent 10+ years in B2B SaaS marketing, and at least half of that time leading teams who deliver real impact - not just output.
  • You thrive in the gray zone between strategy and execution: equally energized by setting vision and by jumping in to put your fingers on the keyboard and ship the work when speed matters.
  • You know how to build Product Marketing functions from the ground up, and have a consistent reputation for scaling teams that become force multipliers across the business.
  • You are an expert in your craft and know what A++ Product Marketing looks like because you've done it yourself.
  • You're a story architect: capable of turning technical detail and climate market nuance into narratives that resonate with executives, project managers, and frontline sellers alike.
  • You're fluent in enterprise decision-making - understanding the dynamics of long sales cycles, multiple stakeholders, and sustainability-driven priorities.
  • You're the kind of leader who can win hearts in the boardroom and build alignment in the trenches, balancing executive influence with day-to-day cross-functional trust.
  • You see numbers as stories too - able to connect market data, buyer research, and product usage into strategies that accelerate revenue.
  • You are willing and able to work from our San Francisco office 3 days per week.
What you'll get
  • A mission-obsessed crew building with speed and sky-high standards
  • Competitive salary and meaningful equity
  • Onsite culture in San Francisco with bi-annual off-sites for deep strategy and team bonding
  • Time-off-as-needed vacation and generous parental leave
  • Monthly wellness stipend (mental and physical)

If shaping the story of climate action-while using AI as a force multiplier-sounds like your kind of challenge, we'd love to meet you.

Let's rebalance the planet together.

Commitment to Diversity: Patch is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant, candidate, or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender, gender identity, gender expression, sexual orientation, age, physical or mental disability, medical condition, marital/domestic partner status, military or veteran status, genetic information or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

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