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ASSISTANT MARKETING MANAGER
3 weeks ago
Reports To: Marketing Manager
Assistant Marketing Manager supports the marketing function by planning, executing, and optimizing campaigns that drive brand awareness, user engagement, and community growth. This role bridges strategy and implementation — ensuring that all marketing efforts align with our brand’s mindful and conscious voice.
He/She will work closely with the marketing, content, and partnership teams to develop integrated marketing plans, track performance, and coordinate outreach campaigns for practitioners, seekers, and wellness events.
Key Responsibilities:
Marketing Strategy & Campaigns
- Assist in developing and executing marketing campaigns across digital channels (social, email, paid, content, partnerships).
- Support the content and creative teams in crafting campaigns aligned with wellness themes, seasonal trends, and community needs.
- Coordinate event promotions, including conscious workshops, retreats, and marketplace features.
- Manage and track campaign calendars, deliverables, and performance reports.
Digital Marketing & Analytics
- Collaborate on SEO, SEM, and social media optimization strategies.
- Support email marketing, including segmentation, automation, and A/B testing.
- Monitor campaign performance using analytics tools (Google Analytics, Meta Business Suite, GoHighLevel, etc.) and prepare regular performance dashboards
Partnership & Community Outreach
- Assist in building and maintaining relationships with wellness practitioners, holistic brands, and event organizers.
- Coordinate cross-promotional collaborations, influencer campaigns, and affiliate marketing activities.
- Support community engagement initiatives — newsletters, webinars, and wellness events.
Brand & Creative Coordination
- Ensure brand consistency across all communication materials.
- Collaborate with designers and content creators to produce visually aligned, meaningful marketing assets.
- Manage digital content updates on the platform and social media channels.
Budget & Administration
- Support in budget tracking, vendor coordination, and campaign cost management.
- Research trends, competitors, and new opportunities within the wellness and conscious living market.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 2–4 years of experience in digital marketing, brand management, or community marketing (experience in wellness, lifestyle, or startup sectors preferred).
- Strong understanding of digital marketing tools (Google Ads, Meta Ads Manager, Canva, GoHIghLevel, etc.).
- Excellent organizational and multitasking skills with attention to detail.
- Passion for wellness, holistic health, and conscious living is highly valued.
- Strong analytical and reporting skills.
- Excellent written and verbal communication abilities.
Preferred Qualifications
- Experience working in a startup or online platform environment.
- Knowledge of SEO, content marketing, and social media strategy in the wellness space.
- Familiarity with wellness modalities (yoga, meditation, Ayurveda, Reiki, energy healing, etc.).
- Certification or coursework in digital marketing, holistic wellness, or brand storytelling.
- Experience managing community or influencer marketing programs.
