Ecomm Specialist
2 days ago
As a leading e-commerce retailer/distributor of replacement automotive wheels, tires, parts, and accessories, WheelerShip has been providing quality, affordable solutions for drivers since 2010. We are looking for a performance-driven E-commerce Marketplace Specialist to join our team in New York, New Jersey, or Ohio
The E-commerce Marketplace Specialist will own the day-to-day management and optimization of our online marketplace platforms (Amazon, eBay, and Walmart) to drive sales growth, improve user experience, and foster long-term brand loyalty in alignment with the multi-channel ecosystem. Responsible for the planning and execution of strategic and tactical initiatives for these platforms, the ideal candidate is highly independent with a strong sense of ownership over performance-driven initiatives; comfortable prioritizing projects, identifying optimization opportunities, and making tactical decisions; and energized by data-driven marketing This person will make our marketplaces shine from day-to-day execution to strategic enhancements.
Through a keen understanding of digital marketing principles, data analytics, and consumer behavior, our E-Commerce Marketplace Specialist will ensure that WheelerShip can effectively compete in the dynamic online marketplace environment. This role is crucial not only for achieving immediate sales targets, but also for fostering long-term brand loyalty and customer satisfaction in a digital-first economy.
Core Responsibilities: As an E-commerce Marketing Specialist at WheelerShip, you will get to do more than just monitor sales of our products across marketplaces. You will take responsibility for the catalog management, content optimization, SEO, on-platform advertising, and overall marketplace business health. As a member of our Product Management Team, you will work cross-departmentally to optimize e-commerce strategies and analyze where there is room for improvement. More specifically, you’ll get to:
Marketplace content strategy and management:
Oversee day-to-day marketplace activity and account administration
Manage, modify, and optimize marketplace product listings in cooperation with the Product Catalog Specialists, including images, descriptions, metadata, tags, and categorization in accordance with platform-specific best practices for improved visibility and performance
Ensure consistency between marketplace listings and inventories and our native branded website
Oversee product and collection launches, coordinating content updates and merchandising strategies to increase conversion and order value
Devise, implement, and optimize branded marketplace storefronts based on platform-specific best practices
Cultivate standards, systems and best practices for marketplace content creation and maintenance, including inventory and listing syncing
Possess a comprehensive understanding of account-specific SEO best practices
Partner with SEO team to review and edit site content and develop/implement strategy
Digital merchandising and marketing:
Help to deliver exceptional omnichannel customer experiences across the e-commerce ecosystem
Support brand stewardship efforts to ensure that marketplace assets consistently reflect WheelerShip’s brand tone, voice, and values, and ensure a seamless customer experience across online platforms
Support digital merchandising efforts to improve customer journey, especially as it relates to kitting, bundles, upsells, cross-sells, and related products
Contribute to merchandising discussions with the SEO/CRO teams and support the implementation of plans
Support the development and execution of on-platform ad campaigns tailored to enhance user engagement and conversion rates
Provide real-time feedback to development, SEO, CRO, and marketing teams to optimize and improve the customer journey
Performance analysis and optimization:
Monitor key performance indicators such as traffic, sales, conversion rates, and customer retention to measure campaign success
Analyze data and metrics to understand consumer behavior and sales trends, leveraging this information to refine marketing strategies and promotional campaigns
Use spreadsheets in addition to web analytics to stay organized and monitor changes in product sales and identify opportunities for improvement
Evolve and/or establish marketing strategies based on the review of business analytics, including Google Analytics
Possess a strong knowledge of the e-commerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices, and industry trends
Collaboration:
Work with various teams, such as product management, customer experience, marketing and sales, and IT to ensure brand messaging and goals are aligned, and content is updated across assigned platforms
Administration:
· Multi-task, prioritize, and successfully meet several deadlines at once while maintaining attention to detail.
Requirements: · 3 – 5 years of experience with e-commerce platforms, digital marketing, and web analytics in a fast-paced e-commerce business
Bachelor’s degree preferred, Associate’s degree, or equivalent
Hands-on experience in managing and maintaining listings, campaigns, and e-commerce dashboards, specifically marketplace merchant dashboards for Amazon and/or eBay and/or Walmart
Proficiency with advertising platforms, analytics tools, and managing online product inventory
Proficiency in e-commerce platforms and integration tools a must, Magento and M2E a plus
Solid understanding of conversion rate optimization and SEO best practices
Ability to interpret and act on sales and traffic reports
Familiarity with metadata strategy and product taxonomy
Strong analytical and problem-solving skills
Excellent written and verbal cross-functional communication skills
Ability to learn our product catalog and our industry
Passion for delighting customers with user-friendly, intuitive, beautiful online shopping experiences
Excellent time-management and prioritization skills, solutions- and detail-oriented
Automotive experience a plus
Ability to handle end-to-end execution of product launches or promotional campaigns
Benefits:
401(k)
Health insurance
Dental insurance
Vision insurance
Paid time off
Paid holidays
Life Insurance/ADD Insurance
LTD/STD insurance
Tuition reimbursement
Parental leave
About WheelerShip: As a leading e-commerce retailer/distributor of replacement automotive wheels, tires, parts and accessories, WheelerShip has been providing quality, affordable solutions for drivers since 2010. We are committed to providing superior quality products and unparalleled customer service in all aspects of our business. Our employees enjoy a work culture that is built on our core values: integrity, honesty, accountability, empathy, and (of course) fun
WheelerShip is an equal opportunity employer. We are proud to celebrate diversity and are committed to creating an inclusive workplace where different perspectives and experiences are valued.
