Executive Editor, HCP Omnichannel Content

4 days ago

Atlanta, GA, United States Atlantic Partners Full time
Position Summary:

The editor ideates and creates tests of omnichannel content to support our audience-first strategy, with a primary focus on engaging healthcare professionals (HCPs). This position also helps maintain successful omnichannel content tests with ongoing content, ensuring performance stays stable or grows. This position partners tightly with our marketing innovation team to ideate and execute our ideas for attracting and engaging audiences across our channels and platforms.

The ideal candidate has strong creative abilities, excellent communication and organizational skills, and an understanding of medicine and science. This position understands how to drive to business goals. The Executive Director will also be adept at managing multiple projects and changing priorities and working within a matrixed organization.

This role is based in Atlanta and reports to the Executive Director, Omnichannel Content

Key role responsibilities:
  • Helps develop and execute the strategy for editorial innovation and evolution across our platforms and channels
  • Develops or identifies existing test content working with creators
  • Works with marketing innovation to test concepts
  • Works with Executive Director and other omnichannel content editors to identify additional content innovation opportunities
  • Helps develop plans to operationalize successful ideas
  • Ensure that winning concepts fit tightly with business goals and other product and content supporting them -- ensure that the content universe works together without siloed pieces.
  • Manage people and teams across a matrixed organization
Qualifications:
  • Bachelors degree in Journalism, Communications, Marketing, Design or a related field.
  • Minimum of 3 years of experience in digital content ideation and development.
  • Strong storytelling skills and creative thinking about how to engage audiences
  • Understanding of how to use AI to help drive optimal creation.
  • Experience with a variety of content types: text, imagery, multimedia, interactive and channel-drive types (e.g., social)
  • Excellent organizational skills.
  • Deep knowledge of health and medical topics, ideally with some familiarity with healthcare professional needs
Preferred Skills:
  • Demonstrated strong content judgement
  • dvanced editing and storytelling skills
  • Curiosity about audiences, ideas and information
  • bility to interpret and explain statistical data
  • Commitment to integrity and upholding the highest content standards
  • bility to work collaboratively and effectively with colleagues
  • bility to evangelize change and innovation
  • Strong interpersonal skills and a team player mentality
  • I prompt creation

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