Product Marketing Manager, Business AI

200 million businesses each month turn to Facebook, Instagram and WhatsApp to connect with billions of consumers around the world. Meta's Llama models have over 1.2B downloads to date, and Meta AI now has more than 500M monthly actives. Meta has created a new Monetization Product Group, Business AI, to make cutting-edge AI accessible to every business, empowering all to find success and own their future in the AI era. Meta is poised to lead this AI shift for people and businesses, with opportunities to automate and simplify how businesses can use messaging and significantly reduce costs while simultaneously improving the customer experience and creating business value. Meta is seeking a Product Marketing Manager to join our team. The ideal candidate will have experience with B2B and/or GenAI products, with an understanding of industry competitive landscape, trends, and business models. They will coordinate cross-functional work with peers to deliver results within a fast-paced environment. The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for Meta's Business AI solutions. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. They will have cross-functional collaboration, analytical, and communication skills, as well as the capacity to manage multiple concurrent projects and handle ambiguity.

Responsibilities

Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering

• Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products

• Coordinate cross-functional projects across Meta that build innovative AI solutions for businesses to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner

• Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs

• Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning

• Coordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale

Minimum Qualifications

• 8+ years of professional experience in technology or internet technology, B2B, ad-tech, strategic marketing, product management, or management consulting

• Experience with AI and enthusiasm for the potential it will unlock for businesses and people

• Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives

• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues

• Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace

• Communication experience that is effective with technical, business, and external stakeholders

• Experience in launching new products from 0 to 1

• Experience navigating and excelling in uncertain and ambiguous environments

• Customer-centric experience

• Experience using AI to build software products and building AI and agents in production

• Bachelor's degree in Business, Marketing, or Creative discipline

Preferred Qualifications

• MBA or other relevant advanced degree

• Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)

• Experience working in Generative AI

• Experience coordinating go-to-market for products with global reach end-to-end

• Experience with B2B customer-driven development

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.