Senior Manager, Social Media

Description

Senior Manager, Social Media & Digital Content (2026-2)

The American Arbitration Association (AAA) is the leading provider of arbitration and mediation dispute resolution services, and has consistently been named one of the 50 best non-profits to work for by the Non-Profit Times, our employees enjoy rewarding careers in a fast-paced, results-driven environment. We offer a competitive compensation package, including incentives. Eligible employees also participate in a comprehensive benefits program that includes medical, dental, orthodontia, vision coverage, student loan repayment, 403(b) retirement plan with substantial company match, discounted pet insurance, and generous paid-time-off benefits. 

SUMMARY

Reporting to the Director of Content, this role sits above day-to-day channel management and works closely with Marketing Communications Managers to ensure the AAA’s content is strategic, data-driven, and consistently executed. This is a hands-on role for someone who can translate strategy into high-performing content.

The successful applicant will have a hybrid work arrangement and must reside within a 125-mile radius of our NYHQ located in the Financial District. The starting salary range for the position is between $84,500 - $89,500. This role is eligible for an incentive opportunity targeting 10% of annual salary.

• Social Media Strategy, Planning & Optimization
  • Work with the Communications team to execute the AAA's social media content strategy, with a primary focus on LinkedIn.
  • Build and maintain content calendars, translating strategic priorities into executable plans aligned with campaigns, events, launches, and thought leadership.
  • Use analytics and performance data to identify what's working and recommend optimizations (format, timing, messaging, visuals)
  • Collaborate closely with Marketing Communications Managers

• Hands-On Content Production
  • Create and publish social content, including short-form videos (PlayPlay), visual assets (Canva), and copy
  •  Adapt and repurpose content from various sources, including blogs, reports, podcasts, webinars, and events.
  • Apply AAA's brand voice, editorial standards, and strategic priorities to content across channels.
  • Collaborate with the graphic designer on creative development and coordinate with external agencies as needed on select projects.
• Website & CMS Management
  • Upload, publish, and maintain content in Umbraco CMS, including blogs and landing pages.
  • Support digital campaigns through timely and accurate website updates
  • Coordinate with internal teams to ensure content quality and consistency
  • Build and maintain event- and course-related landing pages using PushPlanet, ensuring pages are accurate, on brand, and launched on schedule
• SEO & Digital Content Support
  • Support SEO efforts across website and blog content, including keyword implementation, on-page optimization, and internal linking.
  • Ensure SEO best practices are embedded into content creation and publishing workflows.
  • Writing & Editorial Support
  • Write and edit blog posts, social copy, and digital content as needed
  • Translate complex topics (legal, ADR, AI, innovation) into clear, engaging content for digital audiences
• Tools, Technology & Process
  • Work comfortably across content and marketing tools, including social platforms, analytics, PlayPlay, Canva, and CMS tools.
  • Identify opportunities to improve workflows, content performance, and efficiency.
  • Attend on-site meetings and training sessions.
  • Demonstrate regular, reliable, and predictable job attendance.

EDUCATION AND EXPERIENCE

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or an equivalent mix of education and experience 
• 5–8 years of progressive experience in social media and digital content management 
• Demonstrated portfolio of social and digital content production, including video 
• Hands-on experience with CMS platforms (Umbraco preferred) and SEO fundamentals 
• Experience collaborating with cross-functional teams and external agencies

The American Arbitration Association is an equal opportunity employer (EEO) and considers all employees and applicants for positions without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws.