Salesforce Marketing Cloud Administrator

6 days ago

West Lafayette, IN, United States Purdue Research Foundation Full time
Salesforce Marketing Cloud Administrator

Department: Broad-Based Campaigns and Strategic Engagement

Employment Type: Full Time

Location: Purdue for Life Foundation

Description

Working for the Purdue For Life Foundation offers a unique opportunity to be part of an organization dedicated to empowering Purdue University alumni and fostering a lifelong connection to the institution. By joining our team, you'll have the chance to contribute to a mission that supports educational initiatives, scholarships, and programs that positively impact the lives of Purdue students and graduates. The Foundation's commitment to education and community engagement provides a fulfilling work environment where you can make a meaningful difference in the lives of individuals and the broader community. Additionally, you'll have access to a network of passionate colleagues and the resources needed to drive positive change, making the Purdue For Life Foundation an inspiring and rewarding place to build your career. Your next giant leap starts here.

The ideal candidate has hands-on experience in Salesforce Marketing Cloud (SFMC), with a strong ability to execute data-driven, personalized, and automated email campaigns. This role supports advancing engagement across alumni and donor audiences through optimized email marketing and communication touchpoints.

This position contributes to execution of integrated email strategies preparing audience segments, assisting with journey setup, and supporting campaign performance tracking. The Salesforce Marketing Cloud Administrator will support campaign execution, leverage data to drive decisions, and continuously refine email performance through best practices and optimization. The individual will collaborate with internal partners, apply best practices, and help ensure that each campaign meets quality standards and organizational goals.

Responsibilities
  • Build, test, and deploy personalized email campaigns using Salesforce Marketing Cloud tools including Journey Builder, Automation Studio, Email Studio, and Contact Builder.
  • Collaborate with internal stakeholders to define campaign requirements, segment audiences, and implement multi-step customer journeys.
  • Develop dynamic content using AMPscript and HTML/CSS for responsive email templates.
  • Pull campaign performance reports and support testing efforts to help identify opportunities for improvement.
  • Utilize SQL and relational data extensions to create complex audience segments and manage data flows.
  • Work with IT and CRM teams to maintain data integrity and support platform integrations and enhancements.
  • Stay current on best practices in email marketing, automation, deliverability, privacy, and compliance (CAN-SPAM, GDPR).
  • Support continuous improvement by assisting in identifying enhancements to email processes, templates, and audience targeting.
Required Skills, Knowledge and Abilities
  • Advanced proficiency in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript).
  • SFMC certifications preferred (Email Specialist, Marketing Cloud Consultant, Developer).
  • Strong understanding of responsive email design using HTML and CSS.
  • Experience with SQL for segmentation, reporting, and querying data within SFMC.
  • Familiarity with APIs and data integration between CRM systems and SFMC (e.g., Salesforce).
  • Strong organizational and project management skills; ability to manage multiple priorities independently.
  • Excellent communication and collaboration skills with cross-functional teams.
  • Analytical thinker who can turn data into actionable insights and campaign improvements.
  • Adaptability and initiative in a mission-driven, fast-paced environment.
Required Education, Experience and Benefits Summary
  • 1-3 years of relevant experience required
  • 1 year minimum experience working in Salesforce or other similar CRM systems required
  • Advanced proficiency in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript)
  • Bachelor's degree is preferred
Job Level: Professional 2

Benefits Summary for eligible employees:
  • 10 paid holidays per year.
  • Accrue up to 22 vacation days a year.
  • Traditional pre-tax 403(b) and Roth retirement plans available.
  • 10% employer contribution to your retirement plan and immediate vesting.
  • Health Savings Account- earn up to $450 annually towards medical expenses.
  • Employer funded Preventative Dental and Vision insurance.
  • Tuition discounts on eligible programs at Purdue University and Purdue Global for qualified employees, spouses, and dependents.

  • Communications & Marketing Specialist (Chemical Engineering)

    2 days ago

    West Lafayette, IN, United States Purdue University Full time

    Req Id: 39599 Job Title: Communications & Marketing Specialist (Chemical Engineering) City: West Lafayette Job Description: Job Summary A communication specialist for Chemical Engineering (ChE) in the College of Engineering, reporting to the Director of Communications in Engineering Administration, this role will advance awareness, affinity, engagement,...

  • Part-Time Outreach Marketing Consultant

    7 days ago

    West Lafayette, IN, United States PeakMade Full time

    Job DetailsJob Location Wabash Landing - West Lafayette, IN Position Type Part Time Description The Outreach Marketing Consultant is a key contributor to motivating the onsite leasing team and will help the Property Manager and Leasing Manager to develop and create marketing campaigns, programs, and initiatives to drive prospect traffic to the property....

  • Part-Time Outreach Marketing Consultant

    2 weeks ago

    West Lafayette, IN, United States PeakMade Full time

    Job DetailsJob Location Wabash Landing - West Lafayette, IN Position Type Part Time Description The Outreach Marketing Consultant is a key contributor to motivating the onsite leasing team and will help the Property Manager and Leasing Manager to develop and create marketing campaigns, programs, and initiatives to drive prospect traffic to the property....

  • Construction Project Manager

    2 days ago

    West Lafayette, IN, United States SK hynix America Inc. Full time

    Job Title: Construction Project ManagerOffice Location: West Lafayette, INWork Model: Onsite About SK hynix America At SK hynix America, we're at the forefront of semiconductor innovation, developing advanced memory solutions that power everything from smartphones to data centers. As a global leader in DRAM and NAND flash technologies, we drive the...

  • Fan Relations and Development Associate

    3 days ago

    West Lafayette, IN, United States AEG Full time

    In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.FAN RELATIONS AND DEVELOPMENT ASSOCIATE (PURDUE UNIVERSITY) West Lafayette, IN On-Site THE RUNDOWN Playfly Sports is looking for a Fan Relations and Development Associate to join our team at...

  • Fan Relations and Development Associate

    4 days ago

    West Lafayette, IN, United States AEG Full time

    In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.FAN RELATIONS AND DEVELOPMENT ASSOCIATE (PURDUE UNIVERSITY) West Lafayette, IN On-Site THE RUNDOWN Playfly Sports is looking for a Fan Relations and Development Associate to join our team at...

  • Property Manager

    2 weeks ago

    West Lafayette, IN, United States Buckingham Companies Full time

    Overview Buckingham is seeking an individual committed to the success of others, who employs stellar communication practices and builds trusting relationships. As a leader of our apartment community, the Property Manager is responsible for instilling a culture of adaptable and resilient performers; and must be a pacesetter for innovative thinking and...

  • Property Manager

    1 week ago

    West Lafayette, IN, United States Buckingham Companies Full time

    Overview Buckingham is seeking an individual committed to the success of others, who employs stellar communication practices and builds trusting relationships. As a leader of our apartment community, the Property Manager is responsible for instilling a culture of adaptable and resilient performers; and must be a pacesetter for innovative thinking and...

  • Property Manager

    1 week ago

    West Lafayette, IN, United States Buckingham Companies Full time

    Overview Buckingham is seeking an individual committed to the success of others, who employs stellar communication practices and builds trusting relationships. As a leader of our apartment community, the Property Manager is responsible for instilling a culture of adaptable and resilient performers; and must be a pacesetter for innovative thinking and...

  • Property Manager

    2 days ago

    West Lafayette, IN, United States Buckingham Companies Full time

    Overview Buckingham is seeking an individual committed to the success of others, who employs stellar communication practices and builds trusting relationships. As a leader of our apartment community, the Property Manager is responsible for instilling a culture of adaptable and resilient performers; and must be a pacesetter for innovative thinking and...