Consumer Product Marketing Manager, AI

Summary:

We're looking for an experienced Consumer Product Marketing Manager to drive product marketing for Meta AI, our AI assistant used by over 1 billion people globally. In this role, you will lead complex cross-company initiatives and help bring innovative new AI experiences to people all over the world across our apps and devices including the Meta AI app, meta.ai, Facebook, Instagram, Messenger, WhatsApp and Reality Labs.This role sits on our central AI Marketing team and covers inbound, go-to-market and outbound product marketing initiatives. You will be responsible for driving audience and market insights, influencing product strategies, crafting positioning and messaging and leading fast-moving go-to-market efforts that increase awareness, engagement and adoption. This is a highly cross-functional role that will partner closely with other PMMs and teams across the company. If you are a strategic product marketer who is analytical and creative, has a bias for execution, excels at leading complex projects in fast-paced environments and is passionate about AI, then we'd like to connect with you.

Required Skills:

Consumer Product Marketing Manager, AI Responsibilities:

1. Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy

2. Develop and execute on complex go-to-market strategies including goals, success metrics, asset development and integrated launch planning with cross functional partners across the company

3. Partner across the product marketing, brand, marketing and channel teams on outbound marketing strategies and campaigns to drive awareness, adoption and long term engagement

4. Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems

Minimum Qualifications:

Minimum Qualifications:

5. 10+ years of full-time experience in Product Marketing, partnering closely with Product teams

6. Bachelor's Degree in Business, Marketing or Creative discipline

7. Experience crafting GTM strategies based on consumer driven insights

8. Experience with consumer-facing product launches and consumer campaigns

9. Solid understanding and/or active use of consumer AI products

10. Experience working with product, marketing, communications and growth teams at all levels of management, both internally and externally

11. Experience driving presentations with executives and cross functional teams

12. Experience developing, leading, and influencing analytically rigorous, multi-channel marketing campaigns with a variety of internal teams and external stakeholders

13. Experience with 0-to-1 products in ambiguous, fast-paced environments

14. Project management experience

Preferred Qualifications:

Preferred Qualifications:

15. MBA

16. Internet, technology or generative AI industry experience

17. International experience

18. Copywriting experience

Public Compensation:

$160,000/year to $224,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.