Field Marketing Manager

1 week ago

San Francisco, CA, United States Doss Full time
Overview

At Doss, we're building an AI-native ERP to unlock the next generation of automation. We re-wrote 50 years of legacy software so operators can move faster with fewer tools. It's working-and now we're scaling what's working most: field.

We're hiring a Field Marketing Manager to own and scale our entire field program-from national conferences to high-end experiential events. You'll run point on strategy and logistics, partner with Demand Gen to pack the room, and prove ROI in pipeline created and accelerated.

This is an in-person role in San Francisco with ~75% travel across the U.S.

Why This Role Matters
  • Field is a growth engine: We 3×'d event-sourced pipeline last quarter by going hard on field. We're doubling down
  • Up-market motion: Executive-caliber experiences are key to breaking into larger accounts
  • Build the program: You'll take "what's working" and turn it into a machine we can run every week, in multiple cities, then scale into a team
What You'll Own
  • Program Strategy & Calendar: Build a national calendar that blends major conferences with evergreen experiential programming. Prioritize by ICP, region, and forecast needs
  • End-to-End Execution: Source venues/sponsorships, negotiate contracts, manage vendors, staff events, ship booths/assets, and run on-site ops with military-grade checklists
  • Demand & Attendance: Partner with Demand Gen to fill the room-email, paid, partners, SDR sequences, exec invites, and personal outreach. Own show-rate, no-show recovery, and post-event nurtures
  • Lead Capture & Routing: Ensure flawless capture, enrichment, dedupe, and instant routing to SDR/AEs
  • Revenue Impact & Reporting: Instrument everything. Track sourced/influenced pipeline, cost per meeting/opportunity, velocity, and win-rate lift. Run tight post-mortems and iterate
  • Budget & Vendors: Manage a $1-2M annual budget, optimize spend mix, and build a reliable vendor bench for venues, A/V, experiences, and fabrication
  • Cross-Functional Orchestration: Align with Sales, RevOps, and Product on targets, narratives, and staffing. Build executive-ready briefing docs and mutual action plans for top accounts
  • Scale the Team: Operate as a high-output individual contributor now; help scope and hire additional field marketers/contractors as volume increases
What You'll Do (First 90 Days)
  • Audit current events; standardize playbooks, runbooks, and QA checklists
  • Ship a quarterly field plan with weekly activations (conference or experience)
  • Stand up airtight measurement: dashboards for pipeline, CPL/CPO, and acceleration
  • Deliver 1-2 flagship dinners and 1 Ops Suite that convert to booked meetings within 7 days
About You
  • Operator's operator: Ultra-organized, detail-obsessed, thrives on Gantt charts, runbooks, and timelines-and still brings creative flair
  • Demand-minded: You know attendance isn't magic. You pull the levers (copy, offers, channels, partners) to get the right people in the room
  • Executive presence: Comfortable hosting C-suite and VP ops/supply chain audiences; you set the tone on site
  • Data-driven: Live in the numbers; you instrument, attribute, and defend ROI
  • High energy, road-ready: Love being on site 2-3 days a week; keep standards high while traveling
  • Team-first, no-ego: You communicate crisply, take feedback, and make others better
Your Experience
  • 4-7 years in B2B SaaS field marketing or event marketing with measurable pipeline impact
  • Owned national conference programs and executive experiential (dinners/suites/VIP)
  • Proven $2M+ annual field budget ownership
  • Hands-on with CRM/automation, enrichment, lead capture tools, and routing/SLAs
  • Bonus: experience supporting enterprise, up-market motions; partner co-marketing; booth design/fabrication
How We Operate
  • Go and See: Build intuition at the source-on the floor, in the suite, at the dinner
  • Reality is Malleable: We don't wait for perfect; we ship, learn, and scale
  • Excellence is Mundane: Checklists and cadence beat heroics
  • Everyone is Technical: We use data and automation everywhere
Compensation

The salary range for this role is $140K-$170K base + equity.

All compensation packages include equity because we believe employees building Doss deserve ownership. Salary and equity offered will be determined by several factors, including job-related skills, experience, and relevant education or training.

Benefits
  • Premium medical, dental, and vision insurance
  • Unlimited PTO + mandatory US holidays
  • 401(k), immediate eligibility (non-matching)
  • Wellness, commuter, and equipment stipends
  • Premier SF office with snacks/drinks; lunch catered 4×/week
  • Relocation support available

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